Integrated Marketing Manager (Remote)

Blue Acorn iCi•,

2d•$95,000 - $125,000•Remote

About The Position

Blue Acorn iCi is seeking an Integrated Marketing Manager to enhance the company's online presence, manage diverse marketing campaigns, and facilitate corporate events. This role requires a strategic thinker skilled in lead generation, proficient with marketing tools, and capable of cross-departmental collaboration. The ideal candidate is self-motivated, proactive, detail-oriented, and possesses strong multitasking and program management abilities.

Requirements

4–6 years of B2B marketing experience, preferably within technology, consulting, SaaS, digital services, or partner ecosystems.
Strong experience and understanding of Pardot and Salesforce.
Proven event management experience on a large scale, including industry tradeshows, and small scale, including intimate client gatherings.
High attention to detail and ability to articulate trends and results through data.
Excellent written and verbal communication skills, interpersonal skills, ethics, and cultural awareness.
Strong multitasking and program management skills.
Self-motivated and proactive with an assertive yet professional demeanor.
Ability to collaborate across departments.
Unrestricted authorization to work in the United States without the need for employer sponsorship now or in the future.

Nice To Haves

Bachelor’s degree, preferably in marketing, communications or related field.
Experience in the B2B services industry, preferably in SaaS/Tech.
Experience with Salesforce reporting and administration is a plus.

Responsibilities

Coordinate corporate events and tradeshows, including GTM strategy, account mapping, client outreach, on-site details, and logistics.
Recommend, develop, and implement marketing plans to generate event revenues.
Create innovative event experiences.
Collaborate with Infosys/Infosys Aster corporate marketing, vertical marketing, sales, and marketing leaders.
Support Adobe partner marketing efforts.
Lead marketing efforts for various event scales, from 1:1 engagements to large sponsorships.
Develop and implement joint marketing and sales campaigns aligned with Adobe and Infosys.
Identify opportunities and gaps to create new initiatives that drive sales metrics.
Work closely with sales to anticipate needs and create initiatives that influence company revenue.
Lead marketing efforts through sales.
Support digital campaigns, including automated Salesforce campaigns.
Support content efforts, including blog posts and new sales materials.
Develop and maintain strong relationships with technology partners through co-marketing efforts, meetings, and business planning.
Support GTM efforts for joint events and activations, and strategic partner positioning.
Define the Blue Acorn iCi brand/Infosys Aster within the parent company and Adobe.
Support digital marketing efforts via Pardot, including email campaigns, newsletters, and custom forms.
Analyze marketing efforts to identify opportunities and weaknesses.
Ensure Pardot marketing efforts are tied to Salesforce metrics for tracking investment, engagement, opportunities, and ROI.
Manage Salesforce/Account Engagement administration for marketing, including building and tracking campaigns, managing dashboards, and managing lead uploading.
Support email marketing and building.
Own the Blue Acorn iCi social media strategy, including content planning, scheduling, analysis, and reporting.
Manage and coordinate social strategy and planning efforts through LinkedIn for event campaigns, solution campaigns, internal awareness campaigns, and content.
Build awareness of Blue Acorn iCi’s insights, solutions, initiatives, and offerings within Infosys’s Digital Experience (DX) audience and beyond.
Support various newsletters, including Adobe partner newsletters, Infosys quarterly newsletter, and client newsletters.
Assist in publishing, updating, and reporting on Blue Acorn iCi’s corporate website.
Develop and manage advertising campaigns across platforms like LinkedIn and Google, analyzing effectiveness and adjusting strategies.
Evaluate potential new advertising platforms and programs.