Integrated Marketing Manager LightStream

Truist Bank • Charlotte, NC

8d • $82,130 - $98,500 • Onsite

About The Position

If located in a Truist hub city location, the work style will be: In Office (5 days/week). Build valuable relationships with business leaders to translate business, client, and product strategies into supporting marketing strategies; apply knowledge of customer/client behavior for the business and provides insights into product strategy development as well as segmentation and targeting. Collaborate with internal and external marketing partners to develop and execute marketing programs for the business and ensure alignment of all strategies to the Truist Purpose and Brand. ESSENTIAL DUTIES AND RESPONSIBILITIES Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
• Five years of related experience or an equivalent combination of education and experience
• In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
• Experience managing or leading projects or project work streams and operates as a lead in a specialty capacity
• Knowledge of client needs and competitive landscape and the factors that differentiate Truist and its competitors in the market
• Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
• Ability to provide direction, coaching and mentor teammates
• Fluent in Excel and PowerPoint, preparing presentations for senior level teammates
• Developing presentation skills and communication skills

Nice To Haves

• MBA or Master's degree in related field
• Ten years of related experience
• Previous experience in financial services, retail or packaged goods industries
• Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience

Responsibilities

• Apply in-depth and specialized expertise and/or a significant breadth of expertise in Marketing and other related disciplines including creative development and market research.
• Manage large marketing initiatives, utilizing all marketing channels include digital.
• Interpret internal/external business challenges, including client needs and competitive marketplace and recommend best practices to improve products, processes, or services.
• Apply a comprehensive understanding of how the business operates to solve technical, operational, and business problems.
• Lead teams or projects with moderate resource requirements, risk, and complexity.
• Mentor less experienced teammates to build their own technical expertise.
• Directly impact the achievement of client, operational, project, service, and risk management objectives.
• May have people management responsibilities.
• Work independently, with guidance in only the most complex and unusual situations.
• Deliver programs on budget and on time.

Benefits

• All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position.
• Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates.
• Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays.
• Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees