Integrated Marketing Manager, Coffee Ecosystem

TCWGlobal•Tustin, CA

2d•Onsite

About The Position

The Integrated Marketing Communications (IMC) Manager is responsible for planning, executing, and optimizing integrated marketing campaigns that drive awareness, engagement, and sales for specific products or product lines, with a focus on our coffee category. This role works closely with cross-functional teams, including GTM, Product, Product Marketing teams to drive planning and execution that’s aligned with business objectives and to ensure campaigns are strategically aligned, effectively delivered, and measured for impact.

Requirements

Bachelor’s degree in Marketing, Business, or related field
5+ years of experience in integrated marketing planning and product marketing with at least 2 years in consumer electronics or a related tech-driven category (e.g., smart home, kitchen appliances, personal electronics) for the US market.
Experience working in a global company with significant exposure to regional or global campaign management.
Strong analytical, project management, and communication skills.
Experience with digital marketing, campaign analytics, and project management tools.
Creative thinker with attention to detail and results-driven approach.
Entrepreneurial spirit, grit, resilience, and find a way to get things done.
Proactive, results-driven with high ownership and commitment.
Growth mindset with a desire to innovate and continuously improve.
Work in a fast-paced, dynamic environment focused on innovation and customer-centric strategies.
High integrity and humility, with a proactive and ownership-driven approach.
Comfortable managing multiple projects at once.

Responsibilities

Collaborate with PM/PMM/GTM to always stay informed of IPD process to be the owner of product campaign planning cadence.
Lead the segmentation and positioning of target markets for product (user profiling, competitive landscape analysis, channel characteristic analysis).
Develop an integrated marketing strategy framework (core message house, communication rhythm, touchpoint matrix).
Collaboration among internal teams and external partners to plan and manage multi-channel marketing campaigns (digital, retail, events, etc.) tailored to regional audiences to drive product awareness and adoption.
Develop regional marketing campaigns for product launches and ongoing promotions, and coordinate budget allocation and KPI system setting.
Measure, report, and optimize the effectiveness of regional product marketing programs, providing feedback to corporate teams and ensuring continuous improvement in campaign performance.
Collaborate closely with regional sales teams, retail partners, and brand partners to drive regional product awareness, customer acquisition, and revenue growth through tailored initiatives and activations.
Collaborate with DTC team to drive revenue growth and enhance product storytelling on owned platforms.
Design channel - specific communication strategies (differentiated plans for e - commerce platforms, social media, physical stores).
Construct a consumer touchpoint management map (design of the experience loop from awareness to purchase).
Establish regional localization content adaptation standards (cultural, language, and consumption habit calibration).
Build a marketing data middle - office (real - time monitoring of channel ROI, user behaviour, competitor dynamics).
Conduct A/B testing for marketing campaigns (verification of information/media/time - period combination effects).
Dynamically adjust budget allocation strategies (resource re - allocation based on attribution analysis).