Integrated Marketing Lead, Global Programming & Industry
About The Position
The Integrated Marketing Lead, Global Programming & Industry owns Pinterest’s presence with key industry associations and at major global stages, including Cannes Lions and Pinterest Presents. The role connects Pinterest leaders with the external advertising and marketing industry, shaping the company’s visibility, influence, and reputation. It calls for integrated marketing expertise, strong judgment, and the ability to set direction and deliver high-quality execution through cross-functional influence. The position develops programming for Pinterest-owned events and industry tentpoles, leads speakership strategy and execution, prepares executives and other spokespeople, and builds integrated partnerships with clients and third parties. It also manages end-to-end program planning, measurement, and optimization, while monitoring industry trends and using AI tools to support research, planning, and reporting. The role may be located anywhere in the United States and requires in-office collaboration 1–2 times per month.
Requirements
- At least 8 years of experience in integrated marketing, B2B marketing, product marketing, brand marketing, and/or digital marketing.
- Experience developing and leading multi-channel marketing programs from strategy through execution, measurement, and optimization.
- Strong understanding of advertisers’, agencies’, and sales organizations’ needs, with experience partnering with client-facing and revenue-driving teams.
- Experience leading or supporting high-profile industry programs, such as tentpole events, executive speaking engagements, hosted events, thought leadership programs, and strategic partnerships.
- Proven ability to lead complex cross-functional initiatives and influence outcomes across diverse stakeholders and functions.
- Strong strategic thinking, operational rigor, and project management skills.
- Exceptional written and verbal communication skills, including the ability to shape narratives, build alignment, and communicate effectively with senior stakeholders.
- Demonstrated ownership, initiative, and sound judgment; able to move work forward independently while navigating ambiguity and change.
- Strong attention to detail and high quality standards, with the ability to manage multiple priorities in a fast-paced environment.
- Experience using AI tools to accelerate research, drafting, synthesis, analysis, planning, and reporting, with judgment to validate accuracy, mitigate bias, and take ownership of final outputs.
- Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
Nice To Haves
- Experience in technology, media, advertising, agency, or platform environments.
Responsibilities
- Own Pinterest’s industry presence, including executive speaking opportunities, external storytelling, and thought leadership at priority global tentpoles.
- Develop programming for Pinterest-owned events and global industry tentpoles, including talking points, fireside chats, client panels, and testimonial videos.
- Inform Pinterest’s speakership strategy and lead execution across global tentpoles, including sourcing, pitching, and securing opportunities aligned with business priorities and appropriate Pinterest spokespeople.
- Lead collaboration with regional and global stakeholders to align on priority opportunities, streamline execution, and deliver high-impact industry programs.
- Prepare and support internal spokespeople and executives for speaking engagements by developing briefs, talking points, and narratives in partnership with Communications.
- Build and activate integrated partnership opportunities with clients and third-party partners to strengthen Pinterest’s industry relevance and contribute to business growth.
- Lead end-to-end planning across briefs, workbacks, budgets, approvals, dependencies, logistics, and launch readiness.
- Define success metrics, track program impact, and translate results into recaps and recommendations.
- Monitor industry and competitive trends to identify opportunities for Pinterest to lead relevant conversations with senior brand and agency decision-makers.
- Use AI to accelerate research, speaker briefing preparation, event planning, and reporting, while verifying accuracy and quality.
Benefits
- The position is eligible for equity.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
