Integrated Marketing Lead, UCAN Programming & Industry

Pinterest•New York, NY

3d•$120,321 - $247,718•Remote

About The Position

Pinterest is hiring an Integrated Marketing Lead to shape how the company engages with industry associations and major advertising and marketing events across the U.S. and Canada. The role serves as a connection between Pinterest leaders and the external industry, advancing the company’s visibility, influence and reputation. The Lead manages key association relationships and memberships, evaluates their business value, and works with Sales leadership to ensure membership benefits are used effectively. The role also informs Pinterest’s speaking strategy and sources, develops and delivers programming for industry events, owned events, occasional agency events and large client moments. It prepares executives and spokespeople for engagements in partnership with Communications, aligns priorities with senior stakeholders across Sales, Marketing and Communications, and measures the impact of memberships, event investments and speaking opportunities. The role uses AI to support research, speaker preparation, event planning and reporting, while maintaining responsibility for verifying accuracy and quality. It requires travel for key industry, client and speaking events as needed. The position can be based anywhere in the country and requires in-office collaboration 1–2 times per month. It is not eligible for relocation assistance.

Requirements

At least 8 years of experience in integrated marketing, industry relations, communications or event marketing.
Expertise in sourcing and shaping speaking opportunities at major industry events.
Experience managing industry association memberships or similar external relationships, evaluating their value and recommending where to invest or pull back.
Experience preparing spokespeople and executives for speaking engagements, including developing briefs, talking points and narratives with Communications teams.
Experience leading end-to-end event and activation delivery, including sponsorships, panels, logistics, budgets and timelines across multiple simultaneous events.
Experience building effective relationships with senior stakeholders, including Sales leadership, and reconciling perspectives to prioritize high-impact work with limited guidance.
Strong written and verbal communication skills, including the ability to represent a company credibly to external organizations, clients and agency partners.
Demonstrated experience using AI to accelerate research, briefing and reporting, with an approach to validating accuracy and quality.
A strong track record of critically evaluating and verifying AI-assisted work, protecting sensitive data, avoiding over-reliance on AI, and taking accountability for decisions and deliverables.
Willingness to travel for key industry events, client events and speaking engagements as needed.
Bachelor’s degree in a relevant field such as marketing or communications, or equivalent experience.

Responsibilities

Serve as Pinterest’s day-to-day contact for industry associations, including 3C Ventures, the IAB, the ANA and the MMA; manage memberships and commitments, fulfill contractual obligations, and identify ways to grow Pinterest’s visibility and influence.
Evaluate the value Pinterest receives from association memberships and recommend whether to deepen, sustain or exit relationships.
Partner with Sales leadership to ensure membership benefits, such as introductions, visibility, data and access, are used and generate business value.
Inform Pinterest’s speaking strategy and execute across key U.S. and Canada industry events, including CES and POSSIBLE, by sourcing, pitching and securing opportunities aligned with business priorities and appropriate Pinterest speakers.
Develop event programming, including talking points, fireside chats and client panels, for Pinterest-owned and industry events across the U.S. and Canada.
Support programming for occasional agency events and major client events.
Prepare and support executives and other spokespeople for speaking engagements by developing briefs, talking points and narratives with Communications.
Work with senior stakeholders across Sales, Marketing and Communications to prioritize high-impact opportunities and reconcile competing perspectives.
Track, measure and report on the value and impact of memberships, event investments and speaking engagements, and use findings to recommend where to deepen, sustain or exit commitments.
Use AI to accelerate research, speaker briefing preparation, event planning and reporting, while verifying correctness and quality.
Travel for key industry events, client events and speaking engagements as needed.