Integrated Marketing Strategy & Planning Lead

AmTrust Financial Services•Chicago, IL

1d•Hybrid

About The Position

The Integrated Marketing Strategy & Planning Lead serves as a key marketing partner to assigned business, product, and functional leaders. The role connects business goals with marketing activities that support growth, strengthen distribution relationships, and improve customer engagement. As part of the corporate marketing organization, the Lead supports a defined portfolio of products and business partners, ensuring priorities are understood, projects progress efficiently, and marketing efforts align with business-unit and brand objectives. The position follows a hybrid schedule, with in-office presence four days per week in the Cleveland, Chicago, Boston, or Southington office. The Lead builds trusted relationships across product, distribution, sales, underwriting, and other functions; learns business objectives, market opportunities, customer needs, and growth priorities; and helps turn stakeholder goals and challenges into marketing recommendations and plans. The role manages marketing request intake and progression, communicates priorities and project status, and helps balance competing needs and resources. The position develops marketing briefs and recommendations, translates complex business, product, and underwriting concepts into clear audience-focused messaging, and connects business needs with marketing disciplines such as content, paid media, events, and digital channels. It also applies customer, market, competitor, and performance insights to planning, supports measurement and optimization of programs, and contributes to continuous improvement. The expected salary range is $53,300–$85,000 per year. AmTrust Financial Services offers competitive compensation and career advancement opportunities. Benefits include medical and dental plans, life insurance, health care and dependent care flexible spending, a 401(k) savings plan, and paid time off. AmTrust describes its culture as diverse and inclusive and values employees’ varied backgrounds, skills, and perspectives.

Requirements

5–7 years of experience in brand marketing, product marketing, communications, account management, media strategy, market research, or a related discipline.
Experience supporting the development of marketing plans, campaigns, go-to-market initiatives, or business-focused marketing programs.
Ability to build strong relationships and work effectively across multiple teams and stakeholder groups.
Strong problem-solving skills and curiosity about customers, markets, and business challenges.
Comfort using research, data, and insights to support recommendations and decision-making.
Excellent communication, presentation, and organizational skills.
Strong project management skills and ability to manage multiple priorities simultaneously.
Collaborative and adaptable, with willingness to roll up sleeves to get things done.

Nice To Haves

Experience working with sales, distribution, product, underwriting, or other business partners.
Experience in insurance, financial services, or another complex industry.
Familiarity with marketing analytics, CRM platforms, marketing automation, or digital marketing tools.

Responsibilities

Serve as the primary marketing contact for assigned business units and build trusted relationships with leaders across product, distribution, sales, underwriting, and other functions.
Develop an understanding of business objectives, market opportunities, customer needs, and growth priorities.
Manage intake and progression of marketing requests and opportunities, communicating priorities, timelines, dependencies, and available resources.
Help business partners translate goals and challenges into marketing recommendations and actionable plans.
Balance stakeholder needs, evaluate opportunities, recommend priorities, and help allocate marketing resources toward initiatives with potential business impact.
Act as a liaison between business stakeholders and marketing teams, clearly communicating priorities, requirements, and feedback.
Keep business partners informed about marketing initiatives, project status, performance, and key decisions.
Develop marketing briefs and recommendations to guide campaign development and execution.
Translate complex business, product, and underwriting concepts into clear customer-, agent-, and broker-focused messaging.
Build working knowledge of content marketing, paid media, events, digital channels, and other marketing disciplines to connect business needs with marketing solutions.
Help ensure marketing programs align with audience needs, business priorities, and desired outcomes.
Partner with research, analytics, and customer experience teams to understand audience needs and behaviors.
Gather and apply customer, market, competitor, and performance insights to support recommendations and decisions.
Identify trends, opportunities, and gaps that may influence marketing priorities or business performance.
Use data and insights to evaluate opportunities and support marketing planning.
Help define success measures and support performance tracking for marketing programs and initiatives.
Review campaign and program results to identify opportunities for improvement.
Partner with analytics teams to understand performance trends and support optimization.
Contribute to a culture of accountability, learning, and continuous improvement.