Integrated Marketing Campaign Manager – Consumer, Unmanaged IT

HP•Houston, TX

2d•$105,050 - $161,800

About The Position

We’re looking for a strategic, creative, results-oriented Integrated Marketing Campaign Manager to lead marketing efforts for HP’s Consumer & Unmanaged IT business in the US. This role is pivotal in driving profitable market share, brand relevance, and consumer engagement through full-funnel, end-to-end campaign execution. You’ll be responsible for executing integrated marketing strategies for consumer and unmanaged IT audiences, tailored to the US market, working across the 4Ps and collaborating with cross-functional teams and external partners to deliver impactful campaigns. From media planning to creator partnerships, you’ll own the process from strategy to performance optimization.

Requirements

5-7+ years of experience in integrated marketing, preferably in consumer tech or electronics.
Proven success in leading market campaigns from strategy through execution.
Strong expertise in media planning, creator/influencer marketing, and retail activation.
Experience managing agencies and cross-functional teams in a fast-paced environment.
Data-driven mindset with a passion for optimizing performance and driving business outcomes.
Excellent communication and stakeholder management skills.
Passion for technology and consumer behavior.

Nice To Haves

Experience in consumer electronics, PCs, or related industries.
Familiarity with US retail and digital marketing ecosystems.
Experience with creator/influencer platforms and content strategy.
Regional or global collaboration experience is a plus.

Responsibilities

Lead US market strategy and execution of integrated marketing campaigns for consumer and unmanaged IT across paid, owned, and earned channels – including digital, retail, social, influencer, content, and experiential.
Collaborate with sales, category and the marketing strategy & planning team to ensure 4P alignment and cohesive go-to-market execution.
Own media planning and buying in partnership with media agencies, ensuring efficient investment and performance across platforms.
Develop and manage creator/influencer programs, in partnership with the One HP Influencer lead, that resonate with US audiences and amplify brand storytelling.
Manage creative development together with the WW team, ensuring assets are locally relevant, on-brand, and breakthrough.
Oversee campaign timelines, budgets, and performance metrics, ensuring delivery against KPIs and continuous optimization.