Integrated Marketing and Automated Manager

Justrite Safety Group•Remote,

9d•$90,000 - $110,000•Hybrid

About The Position

Integrated Marketing & Automation Manager is a dynamic role charged with driving campaigns in email, SMS/RCS, social, and other channels targeted at lead generation, revenue retention, loyalty, and other strategic objectives. This role reports into the VP, Ecommerce and will work closely with the VP, Corporate Marketing. Joining our Marketing team means stepping into a fast-paced, creative environment where innovation and strategy go hand in hand. Our marketing team is the driving force behind our brand’s voice and image, responsible for crafting compelling narratives, engaging with our audience, and driving demand across various channels. Here, you’ll collaborate with talented professionals who are passionate about staying ahead of industry trends and delivering impactful campaigns that resonate with our target markets. As a member of this team, you’ll have the chance to work on exciting projects that span digital marketing, content creation, brand management, and more.

Requirements

5+ years of experience as a leader in digital marketing with a focus on email, SMS/RCS, and social media
5+ years of experience creating, implementing and running large scale campaigns
Database management experience with an enterprise level marketing automation platform (ex Hubspot, Marketo, Adobe Campaign, etc.)

Nice To Haves

Understanding of and experience in implementing tracking & tagging mechanisms across digital platforms

Responsibilities

Develop compelling campaigns driving lead generation leveraging email/SMS/social platforms
Collaborate with BU marketing managers, channel marketing to bring together content from across BUs into those campaigns
Develop trigger based campaigns to drive loyalty and repeat purchase behavior
Collaborate with eCommerce team to bring together content, context, and strategy to drive those campaigns
Support the implementation, tracking, and performance measurement of paid and organic social campaigns, ensuring proper campaign tagging, audience segmentation, and reporting.
Maximize database effectiveness through lead segmentation, automation, and personalization strategies to improve email open rates, click-through rates, and conversions.
Leverage marketing automation & CRM strategies to generate brand stickiness and loyalty that creates higher lifetime customer value.
Utilize data analytics and insights to continuously track performance, inform strategic decisions, and uncover new growth opportunities through scorecards, dashboards and ad hoc reporting.
Oversee the implementation/configuration of marketing automation platforms, ensuring seamless integration with systems such as Salesforce and eCommerce platforms like Magento
Lead the integration of marketing automation platforms to enhance data synchronization, automate workflows, and improve overall customer experience
Partner with the VP, Corporate Marketing to activate brand building campaigns and initiatives across digital platforms- ability to translate brands effectively into the digital space across social, web, email and influencer.
Partner with channel marketing, product managers, marketing managers, and E commerce team members to create programs, promotions, and campaigns that result in owned property sales.