Integrated Campaign Manager

SentinelOne

6d•$108,000 - $149,000•Remote

About The Position

SentinelOne is seeking an Integrated Campaign Manager to own the strategy behind one of the company's highest-priority demand generation campaigns. This role sits within the Demand Generation & Campaigns team and acts as a liaison between Product Marketing and Regional Leaders (AMER, EMEA & APJ). The manager will develop a cohesive strategy, collaborate with teams executing across paid digital, events, webinars, email, and ABM, and track performance through pipeline. This is an ideal role for a hands-on marketer who is fluent in various channels and driven by pipeline outcomes.

Requirements

3–5 years of B2B marketing experience with a demonstrated focus on integrated campaign management and demand generation.
Proven track record of taking integrated campaigns to market across multiple channels, including paid digital, events, content/email, and/or ABM.
Experience working cross-functionally with Product Marketing, Digital, Field Marketing, Content, and Marketing Ops teams.
Experience marketing in the cybersecurity industry, especially to security operations, or IT/security leadership personas.
Familiarity with marketing automation and CRM platforms (Marketo and Salesforce); comfort managing campaigns within these systems.
Strong project management skills; able to manage multiple stakeholders, timelines, and deliverables simultaneously without dropping the ball.
Analytical mindset with the ability to read campaign performance data, draw conclusions, and communicate recommendations clearly.
Excellent written communication skills; able to translate complex technical messaging into crisp, compelling campaign briefs and copy directions.
Experience operating in a matrixed marketing org with both global strategy and regional execution teams, having built campaigns that regional teams could actually run, and comfortable collaborating across time zones.
Fluency with AI tools in day-to-day marketing workflow, using them to accelerate research, briefing, analysis, and content iteration.

Nice To Haves

Experience working in a partner-led organization, and familiarity with MSPs/MSSPs, distribution partners, and CSPs.
Hands-on experience with intent and ABM platforms such as 6sense or DemandBase.
Familiarity with ABX strategy, including account selection, tiering, and personalized campaign plays.
Knowledge of multi-touch attribution models and how to accurately tie campaign activities to pipeline in Salesforce.
Experience building campaigns for multiple markets, including localization and regional adaptation.

Responsibilities

Own the end-to-end integrated campaign strategy, from creative brief through launch, optimization, and reporting.
Translate Product Marketing positioning and messaging into a cross-channel campaign architecture that connects awareness through pipeline.
Build and maintain the campaign calendar, managing timelines, deliverables, and dependencies across all internal stakeholders.
Partner with Campaign Leads and adjacent campaign programs to identify opportunities for cross-campaign synergy or audience overlap.
Act as the primary point of accountability for campaign performance, owning the KPI dashboard and presenting results to Demand Gen leadership.
Work with Product Marketing to identify, brief, and activate the campaign content assets needed at each funnel stage.
Provide messaging feedback and content direction grounded in campaign performance signals and audience insights.
Jointly plan with partner marketing and sequence partner activation against the core campaign timeline so channel motions reinforce the direct campaign rather than competing with it.
Partner with regional marketing leaders to adapt the campaign to theater-level realities, managing strategic input, ongoing communication, and joint accountability to KPIs.
Work with the paid media team on media plans and audience targeting strategies, ensuring paid programs are tightly aligned with ICP and ABM account lists.
Continuously test, learn, and optimize ad creative, audience targeting, and spend allocation based on performance data.
Own the audience acquisition, promotion, and follow-up strategy for campaign webinars in collaboration with the Webinars Team.
Partner with the Email & Lifecycle Marketing Manager to embed the campaign into appropriate nurture tracks and lifecycle journeys.
Ensure content assets and campaign activations are properly tagged, tracked, and attributable within Salesforce and Tableau.
Coordinate localization needs for priority markets, and build campaign kits that make regional activation seamless.
Partner with the ABX team to build account-level targeting lists for the campaign, leveraging 6sense or DemandBase intent signals.
Coordinate personalized campaign plays for strategic accounts, aligning marketing touchpoints with SDR and sales outreach.
Track account-level engagement and pipeline influence for ABM-targeted accounts within the campaign.
Define campaign KPIs and own regular reporting cadences.
Monitor funnel conversion metrics, and bring optimization recommendations to the team.
Deliver performance readouts to Demand Gen leadership with clear, data-backed recommendations for budget, channel mix, and creative adjustments.