Campaign Manager

SitecoreWashington, DC
$90,000 - $120,000Remote

About The Position

Sitecore is seeking a Campaign Manager to lead the execution of high-priority go-to-market campaigns. This role involves owning the end-to-end process of integrated marketing campaigns aimed at driving awareness, engagement, and pipeline. The Campaign Manager will collaborate with various teams, including Product Marketing, Demand Generation, Content, Creative, SDRs, Sales, and Regional Field Marketing, to translate strategic objectives into successful campaigns. The ideal candidate will possess strong organizational, collaboration, and execution skills, ensuring campaigns are launched on time and achieve measurable business impact. This position is ideal for someone who enjoys bringing cross-functional teams together, managing complex projects, and seeing campaigns through to completion.

Requirements

  • 3–6 years of experience managing integrated marketing campaigns within a B2B SaaS or technology company.
  • Proven success managing multiple campaigns simultaneously from planning through execution and reporting.
  • Exceptional project management and organizational skills with strong attention to detail.
  • Experience working cross-functionally with Product Marketing, Demand Generation, Digital Marketing, Sales, Content, Creative, and Operations teams.
  • Experience managing campaign plans using project management tools such as Asana, Monday.com, Jira, or similar platforms.
  • Strong understanding of integrated marketing channels including email, webinars, digital marketing, events, ABM, SDR campaigns, and nurture programs.
  • Analytical mindset with experience using campaign data and reporting to improve marketing performance.
  • Familiarity with Salesforce, Marketo, 6sense, LinkedIn Campaign Manager, or similar marketing technology platforms.

Nice To Haves

  • Experience supporting enterprise B2B SaaS organizations.
  • Experience managing go-to-market campaigns.
  • Experience working within an account-based marketing strategy.
  • Familiarity with Agile marketing or sprint-based campaign planning.
  • Experience using AI tools to improve campaign planning, execution, content development, or reporting.

Responsibilities

  • Own the planning, execution, and optimization of integrated marketing campaigns across digital, webinars, ABM, email, paid media, SDR outreach, and sales plays.
  • Build comprehensive campaign execution plans that outline timelines, milestones, owners, dependencies, deliverables, messaging, and success metrics.
  • Serve as the central point of coordination across Product Marketing, Demand Generation, Digital Marketing, Content, Creative, Sales Development, Sales, Partner Marketing, and Regional Marketing teams.
  • Drive campaign execution through Asana by managing project plans, tracking deliverables, resolving blockers, and ensuring work stays on schedule.
  • Partner with Product Marketing to translate go-to-market priorities into executable marketing campaigns that align messaging, content, and customer journeys.
  • Coordinate campaign launches across multiple channels, ensuring a consistent customer experience from awareness through pipeline generation.
  • Facilitate campaign planning meetings, weekly execution reviews, and cross-functional status updates while proactively identifying and mitigating risks.
  • Monitor campaign performance, communicate results to stakeholders, and recommend optimizations based on engagement, conversion, and pipeline performance.
  • Build repeatable campaign processes, templates, and best practices that improve speed, consistency, and operational excellence.
  • Identify opportunities to leverage AI and automation to streamline campaign planning, execution, reporting, and optimization.

Benefits

  • Multiple health insurance options (medical, dental, and vision coverage)
  • 401(k) retirement plan with company matching contributions
  • Generous paid time off (vacation/PTO, paid sick leave, and paid holidays, as well as paid volunteer days)
  • Fully paid parental leave for new parents
  • Company-paid disability insurance (short-term & long-term coverage)
  • Life insurance
  • Employee Assistance Program supporting employees’ well-being
  • A number of voluntary benefits to choose from available upon date of hire
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