Integrated Campaign Manager, Life Sciences Marketing
About The Position
GenScript is seeking an Integrated Campaign Manager, Life Sciences Marketing to support the Integrated Communications & Content department. This role will work with cross-functional teams on marketing briefs and in-depth customer understanding to transform business needs into marketing campaigns. The manager will provide insight-driven and targeted creative strategy and campaign planning, including target audience definition, creative ideation, omni-channel content development, and evaluation methods. They will oversee internal and external creative content creation (visuals, A/Vs, emails, social media, etc.) based on the creative strategy and planned timelines, ensuring alignment with brand guidelines and business strategies. The role involves building the storytelling of the GenScript LSG brand across campaigns, ensuring consistency and strategic continuity through various forms of content amplified at multiple connection points. Additionally, the manager will optimize the marketing campaign process and management tools to ensure the hi-quality and timely production/implementation of all campaign/event materials, monitor the progress and analyze the effectiveness of marketing campaigns, provide analysis reports and optimization suggestions, and oversee the marketing campaigns team’s engagement, capability development and performance assessment while inspiring them.
Requirements
- Bachelor’s degree or above, specifically in Life Sciences / Biology related field.
- 5+ years of work experience, more than 2+ years of experience related to marketing campaign strategy and execution.
- Familiar with the process and methods of marketing campaign planning, execution and analysis, familiar with digital marketing channels and strategies.
- Strong market insight, analytical ability and strategic thinking.
- Strong organization, coordination and communication skills, able to discuss plans and programs with partners (product managers, regional marketers, EMKT channels, etc.) and coordinate resources to maximize marketing effectiveness.
- Ability to juggle multiple objectives, projects and tasks and deliver within deadlines.
- Fluent spoken English, excellent reading and writing skills are required.
Nice To Haves
- Educational background or work experience in biomedical/biotechnology industry is preferred.
- Experience in planning and implementing large-scale online/offline activities is preferred.
Responsibilities
- Work with cross-functional teams on marketing briefs and in-depth customer understanding to transform business needs into marketing campaigns.
- Provide insight-driven and targeted creative strategy and campaign planning, including target audience definition, creative ideation, omni-channel content development, and evaluation methods.
- Oversee internal and external creative content creation (visuals, A/Vs, emails, social media, etc.) based on the creative strategy and planned timelines, ensuring alignment with brand guidelines and business strategies.
- Build the storytelling of the GenScript LSG brand across campaigns, ensuring consistency and strategic continuity through various forms of content amplified at multiple connection points.
- Optimize the marketing campaign process and management tools to ensure the hi-quality and timely production/implementation of all campaign/event materials.
- Monitor the progress and analyze the effectiveness of marketing campaigns, provide analysis reports and optimization suggestions.
- Oversee the marketing campaigns team’s engagement, capability development and performance assessment while inspiring them.
Benefits
- medical insurance
- dental insurance
- vision insurance
- 401(k) retirement plan with a company match that vests fully on day one
- paid parental leave after just three (3) months of employment
- paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays
- flexible spending accounts
- health savings accounts
- life and AD&D insurance
- short- and long-term disability coverage
- legal assistance
- supplemental plans such as pet insurance, critical illness insurance, accident insurance, and hospital indemnity insurance
- commuter benefits
- well-being initiatives
- peer-to-peer recognition programs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
