Senior Integrated Campaign Strategist

Palo Alto Networks•Office - USA - CA - Headquarters, CA

10d•$138,000 - $222,000•Onsite

About The Position

We are looking for a master weaver to serve as our Senior Integrated Campaign Strategist. This is a high-visibility role for a 10-year veteran who can translate complex business objectives into a seamless, high-fidelity narrative. You are the connective tissue between Brand and Demand, ensuring our story is told consistently across every stage of the buyer journey — from global awareness to field-level conversion.

Requirements

10+ Years of deep background in integrated marketing, with 5+ years dedicated to B2B campaign orchestration at scale.
Expert at navigating long, complex sales cycles and multi-stakeholder buying committees.
Mastery of the B2B marketing funnel and the ability to bridge high-level brand equity with aggressive demand generation.
Proven ability to build Global-First programs that remain modular enough for local adaptation.
Deep understanding of how paid, earned, and owned channels amplify a narrative, paired with the ability to align content lifecycles to the buyer journey.
Working knowledge of MTA and Mixed Media Models to prove campaign impact and optimize investment.
A natural people person and influencer who can move cross-functional teams toward high-pressure deadlines.

Responsibilities

Design sophisticated, end-to-end programs that move entire Buying Groups through the funnel, mapping every touchpoint from awareness to sales enablement within established campaign architectures.
Erase silos between brand equity and aggressive demand generation, ensuring both grow in tandem to accelerate pipeline and dial up measurable business outcomes.
Partner directly with Sales, Product, and Business Units (BUs) to formulate and own the complete campaign lifecycle — ensuring initiatives are anchored in the company messaging framework and optimized from inception to execution.
Maintain a true global purview, building Campaign-in-a-Box modular frameworks that empower regional teams (NAMS, LATAM, EMEA, JAPAC) to execute with speed and consistency without regional over-indexing.
Define and protect the core strategic logic that binds every campaign into a consistent customer experience, ensuring the brand story remains coherent across all global channels.
Influence journey-specific content strategy by leveraging a deep understanding of media landscapes — ensure creative assets are purpose-built for the environment they live in to drive maximum conversion.
Partner with brand teams and agencies to co-author high-impact creative briefs and assets that move Buying Groups from problem-aware to solution-ready.
Act as a strategic interrogator by providing an authoritative POV on where the narrative is fraying and leading the necessary shifts in strategy to maintain impact.
Synthesize complex, multi-stream strategies into high-fidelity executive showcases that provide strategic clarity and secure stakeholder buy-in.
Relentlessly review program health and Multi-Touch Attribution (MTA) signals, translating performance data into tangible content pivots and creative refreshes.
Balance big-picture thinking with a relentless execution mindset, managing high-stakes workstreams and cross-functional teams toward common deadlines without losing sight of the details.