Intake and Marketing Director

Visiting Angels of VA•Fredericksburg, VA

15d•$50,000 - $60,000•Onsite

About The Position

Visiting Angels is one of the most highly rated home care operators in the US, providing the Activities of Daily Living for the elderly that wish to stay in the comfort of their own home. There are two functions associated with this position. The first is client intake/sales. This activity manages contact with potential clients from initial lead prospecting with the company through the contractual agreement for services being signed. The second area of management and execution is in referral partner marketing. This portion of the position ensures the company is portrayed as a strategic partner to the community referral sources (Home Health, Hospice, Hospitals, GCM's, ALF, and ILFs).

Requirements

Possesses a strong drive to build relationships, close leads and increase the agency's client base.
Cares about providing a high level of service to elderly clients with varying degrees of understanding of what they need in the way of service levels.
Must understand the health concerns of elderly clients.
Must be able to perform responsibilities with minimal supervision and must possess a high degree of initiative and the ability to organize and prioritize responsibilities.
Good communication skills, appropriate language and an understanding of basic medical terminology must be easily understood when speaking.
Good computer skills, be able to input data and use various software programs such as; Word, PowerPoint, Google, CRM and other programs that may be introduced to the company.
Ability to learn technology changes.
Sales experience a requirement.

Nice To Haves

Experience in Senior Care is a significant plus.

Responsibilities

Ensure all prospects are called back immediately upon reception of a lead. In addition, call all recent inquiries on a weekly basis to sell our services and obtain an in-home assessment appointment.
Visit clients’ homes and discuss all aspects of Visiting Angel's services. All initial visits will focus on the client's needs, what the client likes to do, and the type of caregiver the client would enjoy having with them.
Create a client file for all cases with signed contracts. Make sure the client file is current at all times. Collect and maintain all client paperwork, and also enter all client information into the tracking software. Ensure that the pricing of a case is within the stated policies of the company. This will ensure the company will maintain its profit levels on a case-by-case basis.
Maintain a list of all new clients and track conversion rates, calls and sources. Track all closed cases. Complete all follow-up procedures as outlined in the company’s policies. Help the Staffing Coordinator confirm new client assignments, including the introduction of the client to the caregiver.
Works closely with the nursing staff to ensure initial assessments are scheduled. Prepares binder notebooks for the client’s home with directions and forms for the caregiver. Consult with the Staffing Manager to ensure that the proper level of care is being delivered. Visits current clients in the hospital/rehab/nursing home to check up on them and maybe take them a gift.
When service has ended for a client, prepare discharge paperwork including a letter to the family with the caregiver evaluation survey. Periodically updates the “Client Emergency Planning Forms” notebook. Attends weekly staff meetings and reports on hours serviced and conversion rates.
Attend symposiums and expos to promote our services, including ordering/suggesting promotional items. Distribute brochures and other marketing materials to hospitals, nursing homes, doctor’s offices, 55+ housing areas, etc. Also, acknowledging the same with a gift for their referral. Contacting and providing ads to newspapers and newsletters for publication. Help keep the company’s website up to date with additions of current news.