Instructional Designer

Jackson Dawson•Dearborn, MI

1d•Hybrid

About The Position

We are seeking a highly creative and strategic Instructional Designer who thrives on developing innovative, engaging learning experiences. This role will lead the ideation, research, design, and continuous evolution of training strategies and content across multiple formats, including in-person and virtual delivery (print, video, facilitation, voiceover, live broadcast, 1:1 sessions, in-dealership training, and web-based communications). This individual will bring extensive experience across content development, facilitation, process mapping, behavior change, organizational culture transformation, and live virtual delivery. You should be skilled in creating interactive, impactful content that drives adoption, influences behavior, and ensures practical application of key concepts. This role is responsible for delivering world-class strategic and creative solutions aligned with client brand standards.

Requirements

Proven ability to research, ideate from scratch, design, write, coach facilitators, and refine content that drives lasting behavioral and organizational change
Demonstrated success creating innovative, experiential training programs that deliver measurable outcomes
10+ years of experience in instructional design, content creation (digital, video, print), writing, or journalism
Proficiency in Microsoft Office 365 and multimedia tools such as Frame.io
Strong verbal and written communication skills
Excellent critical thinking and decision-making abilities
Comfortable working in a flexible environment, including virtual collaboration and occasional non-traditional hours

Nice To Haves

Curious and insightful researcher with the ability to translate trends into meaningful strategies
Highly productive and efficient writer across multiple content formats
Creative problem-solver with a strategic mindset
Collaborative team player who builds strong relationships
Driven, diligent, and detail-oriented
Professional, direct, and succinct communicator
Empathetic and constructive when delivering feedback
Comfortable engaging in respectful debate and bringing strong perspectives
Able to navigate complex or ambiguous topics with clarity and sound judgment
Strong observational skills and attention to nuance
Effective coach and engaging facilitator
Organized with a strong sense of urgency and prioritization
Confident working from a blank slate and tackling new challenges
Passionate about creating best-in-class, innovative work
Customer-focused with a strong appreciation for experience design
Adaptable in fast-paced, evolving environments
Open to feedback and committed to continuous improvement

Responsibilities

Help define and evolve the vision, philosophy, and processes behind creative solutions
Ensure all deliverables align with client goals and measurable outcomes
Develop experience-driven content that inspires meaningful change
Lead content reviews, ideation sessions, and collaborative workshops with internal teams, stakeholders, and clients
Contribute to brainstorming sessions to develop concepts and curriculum strategies
Build and maintain strong client relationships
Partner with sales and account teams to develop proposals and deliver compelling pitches
Create and deliver high-impact, professional presentations
Manage relationships with internal and external creative partners, including agencies, freelancers, and contributors
Collaborate cross-functionally to produce unique, high-quality deliverables
Apply expertise in content strategy, design thinking, automotive industry insights, and emotional engagement
Identify and interpret relevant trends, translating them into actionable ideas
Provide support as needed, including occasional work outside standard business hours
Act as a thought leader by identifying opportunities and proposing innovative solutions
Perform additional duties as assigned