Institutional Content Marketing Manager

Fidelity Canada • Toronto, ON

1d • CA$94,000 - CA$105,000 • Hybrid

About The Position

The Institutional Content Marketing Manager will play an essential role in contributing to the planning, development, execution and maintenance of content supporting Fidelity’s institutional marketing strategy. They will create compelling content and campaigns that resonate with the institutional segment and assists with the distribution of marketing content across multiple platforms and formats to drive sales, increase engagement and promote awareness of Fidelity’s institutional brand, products and services.

Requirements

• 3+ years of experience in a marketing or communications function required
• University degree in Marketing, Communications, Journalism, English/History, or a related discipline required, or equivalent work experience
• Strong knowledge of the financial services industry, with a good understanding of the Canadian Institutional Market required
• Experience creating tailored and engaging content in a variety of formats and styles required
• Expertise in PowerPoint design and layout required
• An exceptional communicator who can leverage data to identify themes
• Ability to autonomously manage multiple projects in a fast-paced, deadline-driven environment, changing focus and priorities
• Strong attention to detail with the ability to ensure operational compliance in a highly regulated environment with minimal supervision and edits required to meet compliance requirements.

Nice To Haves

• Experience working within the asset management industry or similar financial services organization preferred

Responsibilities

• Lead integrated marketing campaigns
• Help lead execution of marketing campaigns across all channels and formats to promote Fidelity’s institutional products, services, and value-add content
• Source and create compelling content, including thought leadership, with a focus on promoting our investment capabilities
• Develop purposeful, data-driven content based on market trends, research, and analysis to engage institutional audiences
• In collaboration with the Institutional digital marketing team, regularly review analytics to share insights, trends and recommendations with respect to content marketing
• Seeks feedback from cross functional stakeholders and internal partners while also demonstrating strong business judgement when assessing and implementing feedback.
• Client presentation branding
• Work closely with the Institutional product team to ensure all prospect and client presentations are consistent in message, design and Fidelity Institutional Canada branding.
• Work with the design, translation, and compliance teams to provide presentation decks on-time, and on-brand for prospect meetings.
• Social media support
• Support Fidelity’s Institutional social channels to execute campaigns
• Grow Fidelity Institutional' s social media presence to generate new leads
• Manage the social media content calendar to ensure the right message is going out to our audience at the right times
• Work with design, translation and compliance for on-brand and compliant posts

Benefits

• Competitive annual range of $94,000 to $105,000, based on your experience and qualifications.
• RRSP contribution: After 6 months of employment, we invest in your future with an RRSP contribution—no employee matching required.
• Flexible working arrangements - 100% remote, hybrid, and in office options
• Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you
• Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $6000 annually for mental health services and therapy
• Parental leave top-up to 100% of your salary for a period of 25 weeks
• Up to $650 for home office equipment
• Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice
• Diversity and inclusion programs, including an active network of Employee Resource Groups
• Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree