Content Marketing Manager

Berkley • Marlborough, MA

9d • Hybrid

About The Position

Berkley Accident and Health is a risk management company that designs innovative solutions to address the unique challenges of each client. With our entrepreneurial culture and a strong emphasis on analytics, we can help employers better manage their risk. We offer a broad range of products, including employer stop loss, benefit captives, provider stop loss, HMO reinsurance, and specialty accident. The key to Berkley’s success is our nimble approach to risk – our ability to quickly understand, think through, and devise a plan that addresses each client’s challenges, coupled with the strong backing of a Fortune 500 company. Our parent company, W. R. Berkley Corporation, is one of the largest and best managed property/casualty insurers in the United States. We’re looking for a creative and results-driven Captive Program Content Marketing Manager to develop compelling materials that support our sales team and drives customer engagement. This role will focus on creating high-impact sales enablement tools, including written materials, presentations, and video content that effectively communicate our value proposition and drive the sales cycle forward. The ideal candidate is a strong storyteller, who understands how to translate complex ideas into clear, persuasive materials. This role will be based in our Marlborough, MA office. We offer a hybrid work schedule with 4 days in the office; and 1 day remote where it makes sense to do so.

Requirements

• Bachelors’ degree in Marketing, Communication, Journalism, Writing, or other applicable field, or a combination of other relevant education and experience
• 3-5 years of experience in creating B2B sales materials and collaborating with a sales organization
• Ability to translate technical information into engaging stories for different audiences
• Strong writing, editing, and communication skills, including ability to conceptualize and script video content. Samples will be requested.
• Ability to multi-task and manage multiple projects while keeping a strong attention to detail
• Advanced MS Word and PowerPoint skills, including working with branded PowerPoint templates
• Ability to travel occasionally to company events

Nice To Haves

• An eye for visual and video design and ability to communicate with design vendors
• Ability to synthesize various ideas into concrete steps and map them out.
• Capacity to move easily between listening to stakeholders, creating content strategy, and executing on marketing projects.

Responsibilities

• Partner with our sales, service, and marketing teams to identify content gaps and opportunities
• Develop and maintain a suite of sales tools, including sales presentations and pitch decks, product one-pagers, case studies, customer success stories, video testimonials and demos, and repeatable educational events
• Work with distribution partners to co-brand materials and create scalable processes
• Track and analyze content effectiveness, including soliciting sales feedback, to update and improve materials during a long-relationship-based sales cycle
• Adhere to established brand standards, using a consistent voice across all content

Benefits

• competitive compensation
• paid time off
• comprehensive wellness benefits and programs
• employer funded health savings account
• profit sharing
• 401k
• paid parental leave
• employee stock purchase plan
• tuition assistance and professional continuing education
• Health, Dental, Vision, Life, Disability, Wellness, Paid Time Off, 401(k) and Profit-Sharing plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level