Insights Strategist

Morning Brew•New York, NY

18h•Onsite

About The Position

As an Analyst on the Insights and Analytics team, you'll bridge audience understanding, revenue strategy, and storytelling – partnering across Morning Brew Inc. to turn data into narratives that drive smarter decisions for our business and brand partners. Your work will shape how we understand audiences, measure campaign performance, and build best-in-class advertiser programs. You'll proactively surface insights that help sales teams sell smarter, marketers plan better, and partners see Morning Brew as a strategic ally. You'll also help grow MBI Insights as both a research practice and a product – contributing to proprietary research offerings, strengthening our insights brand, and helping steward our consumer research panel, The Breakroom.

Requirements

2+ years in a research or analytics role at a digital publisher or agency, working directly with ad sales and marketing teams.
Experience with end-to-end survey work: strategy, questionnaire writing, programming, distribution, and analysis.
Strong presentation and report-building skills, comfortable presenting to groups of any size – internal or client-facing.
Proficient in Excel/Google Sheets with a solid grasp of basic statistics and research methodologies
Proven ability to craft compelling, data-driven narratives that support ad sales and brand partnerships.
Highly organized and self-directed, with the ability to manage your own workload and collaborate clearly across teams.
Client-focused and strategic, with a knack for anticipating questions and delivering solutions.

Responsibilities

Building deep understanding of MBI audiences across franchises and touchpoints using mixed-method research and creative data analytics approaches.
Executing end-to-end paid client research through MBI Insights products.
Conducting and synthesizing proprietary research (qualitative & quantitative) that informs proactive initiatives with editorial and revenue teams.
Using first-party data from across the business (ad performance, subscriber behavior, surveys) to answer key business questions and surface actionable insights across teams.
Querying and analyzing data in Lightdash (our BI tool) to support franchise health reporting, audience composition analysis, and sales enablement.
Supporting the growth and health of The Breakroom, our proprietary insights community panel, including community management, operations and strategy.