Strategist

Grey US•New York, NY

2h•Hybrid

About The Position

At Grey, we believe great brands don’t just sell products—they shape culture, build emotional connections, and even move our world forward. Our brand experience strategists are curious, analytical, and creative thinkers who use insights to craft compelling brand narratives, inspire Famously Effective ideas, and ensure our work is grounded in deep consumer behavior and culture understanding. If you are eager to uncover and translate consumer insights into creative strategies and collaborate with world-class teams to bring the brand experience to life—this is the role for you. As a Strategist, you will be responsible for supporting brand strategy development, shaping creative briefs, and collaborating with others to inspire the work and bring campaigns to life. You will identify key market trends, competitor analysis, and consumer insights through rigorous research, with the support of the data strategy team. You will work with senior team members to create actionable brand strategy and engagement plans that bring the brand experience to life. The ideal candidate has a passion for culture, an obsession with understanding people, and a drive to uncover what makes brands resonate. You will challenge yourself to find the most compelling insights and creative inspirations.

Requirements

2+ year of experience in strategy, brand planning, market research, or related fields.
Strong understanding of consumer insights, cultural analysis, and audience segmentation.
Basic understanding of qualitative and quantitative research methods.
Ability to spot a great insight when you see it, and the desire to learn how to craft it better.
Passion for storytelling, creative thinking, and brand-building.
Basic understanding of research tools, trend analysis, and competitive intelligence.
Basic knowledge of social, digital, and traditional media landscapes.
An understanding of AI and how it is impacting the marketing landscape.

Nice To Haves

Familiarity with trend forecasting, audience research, and digital marketing best practices a plus.

Responsibilities

Conduct research and analyze data to uncover consumer insights, cultural trends, and competitive insights.
Partner with data strategists to synthesize qualitative and quantitative insights into clear takeaways.
Develop strategic deliverables such as competitive studies, audience personas, and creative briefs.
Contribute to integrated marketing strategies, ensuring brand messaging is impactful at every touchpoint.
Support creative development by providing strong strategic thinking and creative inspiration.
Assist in campaign measurement and performance analysis, refining strategies based on results.
Manage multiple workstreams simultaneously, ensuring seamless execution of strategic initiatives.
Collaborate with cross-functional teams to ensure alignment across media, creative, and production.
Stay ahead of cultural shifts and emerging trends, sharing findings that can inspire new opportunities.
Present insights and recommendations in a compelling, story-driven manner to internal teams and clients.
Be fully immersed in the world of travel and tourism for Las Vegas and Cayman Islands.
Be confident in crafting social first communication plans.
May be asked to travel 1-3 times per year.