Strategist

Fastspot•Baltimore, MD

2d•Remote

About The Position

Fastspot is looking for a strategist who can lead projects from discovery through design—producing the deliverables that shape how a website gets built. That means writing project briefs, building information architecture, developing content strategy, and defining functional requirements. Research informs the work, but the work is the work. You'll also help clients think about how their content performs across search—including AI-driven discovery—and where personalization or adaptive content might make sense. But the core of this role is translating client goals into clear, buildable strategic direction.

Requirements

Fluent in UX, IA, and content strategy—and comfortable producing the artifacts, not just advising on them
A clear, confident communicator across technical and non-technical audiences
Organized, accountable, and able to manage multiple projects
A sharp thinker who simplifies complex problems into buildable direction
Curious about how search and AI are changing content discovery
Collaborative and open to feedback
A strong advocate for users
Demonstrated ability to produce strategy deliverables—briefs, IA, content models, functional requirements—not just present findings
Experience leading discovery research: stakeholder interviews, workshops, content audits, analytics review
Strong client partnership skills and the ability to facilitate decision-making
A modern understanding of search, including AI-driven discovery
Experience working with CMS platforms (WordPress, Craft, Drupal)
Clear communication and the ability to connect business goals to digital strategy
Information architecture and structured content modeling
Content strategy and content design
Defining functional requirements and user flows
Audience research and workshop facilitation
SEO fundamentals and writing for the web
Working knowledge of CMS platforms

Nice To Haves

Experience with AI search platforms, answer engines, and optimizing content for LLMs
Personalization or experimentation tools
Analytics setup and reporting (GA4 or similar)
Copywriting across web, email, and social
Brand and voice guidelines
Project scoping and planning
Usability testing

Responsibilities

Lead discovery and synthesis. Run stakeholder interviews, focus groups, and workshops. Review analytics, conduct competitive analysis, and perform content audits. Synthesize findings into strategic direction.
Produce strategy deliverables. The majority of your time will be spent creating: Project briefs with a clear charge, guiding principles, and audience profiles Information architecture and navigation structures Content strategy and structured content models Homepage strategy and user pathways Functional requirements and system build plans
Advise on search and discoverability. Evaluate how content performs in Google, AI search tools, and internal site search. Identify opportunities to improve findability through structured content and schema.
Guide the project through design. Strategy doesn't end at the brief. You'll stay involved through IA validation, design review, and functional requirement definition as the project takes shape.

Benefits

Full-time, remote-first. We have a Baltimore office if you want it, but it’s totally optional.
Minimum 120 hours PTO
Flexible schedule
Company-provided equipment
401(k) with match
Profit sharing
Annual stipends for home office and travel
Healthcare with vision and dental
HSA and employer-paid insurance
Regular team events and retreats