Insights Manager

GoodRx•CA HQ, CA

4d•$102,000 - $216,000•Hybrid

About The Position

The Insights team is looking for a motivated individual with a mixed-methods research background to serve as an Insights Manager. This person will be responsible for executing large strategic research studies across GoodRx’s consumer product offerings, as well as delivering relevant analytics and technical support to the team, as needed. Specifically, this person will be responsible for: Product and Audience Research: Designing and executing complex research studies that inform the development and continued optimization of GoodRx’s subscription services and Core product offerings. Measurement: Managing longitudinal CSAT/NPS and other KPI studies for ongoing internal and external reporting across all GoodRx product offerings. BI/Analytics Support: Delivering analytics support to the Insights team, as needed, working in Redshift, Tableau and Lookr to pull customer data and develop relevant dashboards. This individual’s primary focus will be the end-to-end delivery of iterative research studies, which will require: Leveraging multiple primary and secondary quantitative data sets to answer key questions, ensuring a holistic analysis of problems and potential insights. Managing the execution of research studies, including sampling, data collection, cleaning and weighting to ensure the highest level of data quality; Data analysis, including cross tabulation and dashboard creation to generate meaningful findings; and, Report development, specifically creating meaningful but digestible reports that clearly communicate findings to non-research audiences (e.g. senior leadership, sales, product, design).

Requirements

8+ years of professional experience in consumer/market research or analytics and a Bachelor’s degree or 6 years of experience and a Masters degree.
Extensive experience with survey design, sampling, weighting and basic statistical analysis is required.
Expertise in Alchemer or Qualtrics is required.
Experience with Dscout, UserInterviews, or similar qual tool.
Strong knowledge of SQL, Redshift, and Tableau is required.
Presentation building skills (PowerPoint, Google Slides) and a good eye for concise data visualization.
Exceptional communication skills and ability to synthesize findings for both technical and non-technical audiences

Nice To Haves

Experience in healthcare is preferred but not required.
Experience in AI research tools is preferred but not required.

Responsibilities

Designing and executing complex research studies that inform the development and continued optimization of GoodRx’s subscription services and Core product offerings.
Managing longitudinal CSAT/NPS and other KPI studies for ongoing internal and external reporting across all GoodRx product offerings.
Delivering analytics support to the Insights team, as needed, working in Redshift, Tableau and Lookr to pull customer data and develop relevant dashboards.
Leveraging multiple primary and secondary quantitative data sets to answer key questions, ensuring a holistic analysis of problems and potential insights.
Managing the execution of research studies, including sampling, data collection, cleaning and weighting to ensure the highest level of data quality.
Data analysis, including cross tabulation and dashboard creation to generate meaningful findings.
Report development, specifically creating meaningful but digestible reports that clearly communicate findings to non-research audiences (e.g. senior leadership, sales, product, design).