Insights Manager, Shopping, YouTube Marketing

Google•Los Angeles, CA

26d•$142,000 - $205,000

About The Position

As a Marketing Insights Manager at Google, you develop and implement research studies that provide foundational learning to inform business/product strategy, product development, as well as insights/measurement to inform and measure GTM (go-to-market) strategy and campaigns. You understand consumers, and have the ability to link insights to strategy and translate complex ideas into simple and intuitive communications. You are also a thought leader who is curious and passionate about data. You know how to get the best out of vendors/agencies and you manage workload by balancing future logistical and strategic needs. YouTube’s reach and engagement is unparalleled. YouTube has become the expressive platform of a generation empowered to shape what matters in culture and society today. Together we are building a truly global destination for creativity, learning, and free expression. As an Insights Manager on the YouTube Marketing team, your mission is to maximize YouTube Marketing’s impact through audience-centric, objective insights that identify opportunities for YouTube and fuel data-driven product and marketing strategy. Joining the YouTube Marketing team as the Insights Manager, your research will uncover the motivations, behaviors, and unmet needs of both our viewers and creators. Your insights will directly influence how we engage and retain these critical audiences as we launch new products and features in new markets around the world. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Requirements

Bachelor's degree in a research or quantitative field, or equivalent practical experience.
5 years of experience designing, scoping, executing, and delivering research and analysis projects.
5 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
Experience managing research and measurement agencies.

Nice To Haves

5 years of experience with qualitative research methods and approaches.
5 years of experience with sampling, survey writing, and analysis of survey data including weighting and assessing data quality.
5 years of experience with designing experiments, analyzing data from experiments, and summarizing findings.
5 years of experience analyzing and manipulating data sets to leverage data insights into presentations for business stakeholders.
3 years of experience with data querying languages (e.g. SQL) and tools to work with data sets.

Responsibilities

Deliver research programs in their entirety, managing agencies, project briefing, research design, analysis planning, and final delivery of results to global stakeholders.
Execute a range of research projects including personas, positioning, messaging, feature prioritization, creative testing, and ad hoc analysis.
Use multiple datasets, such as Creator surveys, syndicated data, social data, and primary quantitative or qualitative research, to tell a full story about user needs and brand services.
Build cross-functional partnerships to identify business questions and opportunities, delivering insights that influence YouTube marketing strategies.
Share research findings and insights via presentations in forums large and small, with everyone from junior to executive staff.