Marketing Analytics & Insights Manager
About The Position
As Marketing Analytics & Insights Manager, you’ll sit at the intersection of data, strategy, and brand—turning complex information into member insights that fuel growth, strengthen financial well-being, and guide executive decisions. Reporting to the CMO, this visible leadership role equips the executive team and Board of Directors with clear measurement, performance intelligence, and compelling narratives that connect marketing activity to business outcomes—and to the strength of the Dupaco brand. Your work helps Dupaco deliver the mission: To help members build a life worth loving. If your next chapter is about turning insight into impact—and using analytics to optimize performance while protecting what makes our brand distinct—Dupaco is where your skill and passion truly belong.
Requirements
- Bachelor’s degree in data science, Finance, Marketing, Statistics, or a related field
- 5–7+ years of experience in leading and managing marketing analytics or business intelligence, preferably within the financial services or credit union industry.
- Direct experience with the Strum Platform CDP and/or HubSpot Marketing Hub.
- Expertise in SQL , data visualization (Power BI, Tableau), and advanced Excel.
- Exceptional communication and storytelling abilities; comfortable presenting to C-suite executives and governing boards.
- Strong analytical, strategic, and problem-solving skills with the ability to execute plans.
- Excellent communication, organizational, interpersonal, and teamwork skills.
- Pro-active self-starter with ability to manage multiple concurrent tasks or projects.
Nice To Haves
- Master's degree preferred.
Responsibilities
- Provide data-driven insights for annual strategic and business planning.
- Partner with the CMO on executive and board marketing committee reporting.
- Translate complex data into clear, decision-ready narratives for leadership.
- Lead analysis of marketing performance, including: Marketing Acquisition Cost (MAC), Member Lifetime Value (LTV), and Marketing ROI and growth contribution.
- Identify drivers of acquisition, retention, primacy, and product adoption.
- Recommend optimization strategies to improve campaign effectiveness.
- Develop segmentation models and behavioral insights to support: Targeted marketing and personalization; Member journey optimization; and Cross-sell and relationship deepening.
- Conduct market and competitive analysis to inform growth strategy.
- Oversee marketing analytics platforms (CDP, automation, reporting tools).
- Ensure effective use of data for segmentation, activation, and measurement.
- Partner with Data Center of Excellence (CoE) for governance, integration, and quality.
- Develop marketing-influenced forecasts for: Member acquisition and onboarding; Loan and deposit activity; and Engagement and conversion trends.
- Provide inputs aligned with Finance’s forecasting processes.
- Collaborate with Finance and Data Center of Excellence: Align KPI definitions and methodologies; Ensure consistency across reporting; and Validate marketing contribution to financial outcomes.
- Support KPI governance frameworks.
- Partner with: Finance (ROI validation and forecasting inputs); Data CoE (data governance and infrastructure); and Digital, Product, and Retail teams (experience optimization).
- Apply advanced analytics including predictive modeling, behavioral insights, and AI-driven recommendations.
- Drive continuous improvement in automation, analytics capabilities, and decision speed.
Benefits
- generous 401k match
- attractive compensation (with monthly and annual incentives)
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What This Job Offers
Job Type
Full-time
Career Level
Manager
