Inside Sales Representative

Sunstate Equipment Co., LLC • Mesquite, TX

6d • Onsite

About The Position

The Inside Sales Representative (ISR) plays a critical role in generating revenue, building customer relationships, and ensuring the seamless execution of rental transactions. As a proactive sales professional, the ISR uncovers customer needs, recommends equipment solutions, opens new accounts, and contributes to Sunstate's overall growth strategy. The ISR serves as a key point of contact for customers while partnering closely with Dispatch, Yard, Service, and Outside Sales Representatives (OSRs) to deliver an exceptional customer experience. This role is guided by a structured competency framework and provides opportunities to develop the skills and experience needed for future Outside Sales and Operational leadership opportunities.

Requirements

• Associate or bachelor's degree preferred; degrees in Business, Communications, or related fields preferred.
• Strong interpersonal skills with the ability to build rapport quickly with customers and teammates.
• Demonstrated ability to ask thoughtful questions, actively listen, and identify customer needs.
• Interest in sales, account management, customer success, or a related field, with a willingness to learn and grow.
• Confident communicator who is comfortable engaging customers by phone and in person.
• Strong customer service and relationship-building skills.
• Detail-oriented with the ability to process information accurately and follow established procedures.
• Organized and able to manage multiple tasks, customer requests, and follow-ups in a fast-paced environment.
• Self-starter who takes initiative, follows through on commitments, and seeks feedback to improve.
• Adaptable and resilient with the ability to remain positive and professional when faced with challenges or shifting priorities.
• Strong technology aptitude with the ability to learn and effectively use systems such as Salesforce and RentalMan (AS400).
• Familiarity with DOT guidelines related to equipment transportation is a plus.
• Proficiency in Microsoft Office, including Outlook, Excel, and Teams.
• Bilingual English/Spanish is a plus, depending on location.

Nice To Haves

• Familiarity with DOT guidelines related to equipment transportation is a plus.
• Bilingual English/Spanish is a plus, depending on location.

Responsibilities

• Engage customers confidently to uncover needs, recommend appropriate rental solutions, and expand orders through suggestive selling.
• Proactively open new customer accounts and identify opportunities to increase revenue per transaction.
• Assist customers with equipment selection by understanding job site requirements and Sunstate's fleet offerings.
• Participate in local sales campaigns and seasonal equipment initiatives designed to increase branch volume.
• Build and maintain strong customer relationships that support repeat business and long-term account growth.
• Maintain a consistent cadence of outbound calls and customer follow-ups to generate rental opportunities and drive revenue.
• Conduct proactive follow-up on leads generated from a variety of sources.
• Convert customer interest into rental opportunities through effective discovery, communication, and follow-through.
• Accurately document leads, customer interactions, and follow-up activities in Salesforce.
• Identify qualified opportunities and communicate leads to Outside Sales Representatives for continued development.
• Respond to customer inquiries with urgency, professionalism, and a customer-focused approach.
• Support walk-in customers and incoming phone calls, serving as a reliable first point of contact.
• Develop positive relationships with customers by providing knowledgeable, responsive, and professional service.
• Resolve service or rental issues promptly and empathetically while working toward effective solutions.
• Collaborate with internal teams to ensure seamless and timely communication throughout the customer experience.
• Maintain ownership of customer follow-ups and commitments through resolution.
• Execute all steps of the rental cycle, including reservations, contracts, deliveries, returns, and adjustments.
• Accurately process rental orders, collect required documentation, and enter information into RentalMan (AS400).
• Maintain accurate and complete customer and rental information in RentalMan and Salesforce.
• Monitor open contracts daily to support timely billing and resolution of issues, including damages, disputes, or other outstanding items.
• Ensure rental transactions and customer information are processed accurately and in accordance with established procedures.
• Demonstrate basic awareness of DOT-related regulations, including safe loading and hours of service, while supporting dispatch coordination or equipment delivery planning.
• Partner with Dispatch, Yard, Service, and Outside Sales Representatives to ensure customer expectations are met.
• Communicate special requests, deadlines, equipment needs, and changes to ensure alignment across teams.
• Maintain timely communication with internal teams regarding customer needs and rental activity.
• Share qualified leads and relevant customer information with appropriate team members.
• Support branch operations and other departments as needed to provide a seamless customer experience.
• Balance multiple customer demands with discipline, follow-through, accuracy, and urgency.
• Stay composed under pressure and demonstrate adaptability during high-volume or changing business conditions.
• Own follow-ups, commitments, and customer outcomes with personal accountability.
• Manage competing priorities while maintaining quality service, accuracy, and compliance.
• Demonstrate initiative and willingness to take ownership of tasks and customer needs.
• Seek feedback and continuously develop sales, customer service, and operational knowledge.

Benefits

• $200 annual work boot allowance
• Rent ANY of our equipment for FREE
• FREE prescription safety glasses
• My Holiday benefit lets you celebrate a holiday that is special to you without using PTO
• Vacation Overtime Averaging benefit that pays you overtime while you're on vacation
• Robust overall benefits package
• Paid weekly
• Quarterly performance bonus
• Opportunities for career growth and advancement

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree