Influencer Relations Manager (Parental Leave Temp)

Birdy Grey • Los Angeles, CA

3d • Remote

About The Position

Birdy Grey is seeking a highly organized, detail-oriented Influencer Relations Manager for a four-month parental leave coverage contract. This remote U.S. role sits on the Brand team and reports to the Director of Brand Marketing. The manager will discover bride-to-be and lifestyle influencers and cultivate relationships with key partners, overseeing discovery, outreach, end-to-end relationship management, gifting, and influencer fittings. The role supports brand awareness and equity, new product launches, and social media share of voice through strategic influencer collaborations.

The position requires sound brand judgment, creative problem-solving, strong communication and people skills, and exceptional organization. The manager will work cross-functionally with internal Creative, Digital Marketing, and CX teams, as well as external partners. Responsibilities include managing influencer and ambassador programs across Instagram, TikTok, and YouTube; sourcing and contracting paid partnerships; overseeing a coordinator; and reporting on program performance.

Requirements

• Bachelor’s degree required.
• At least 4 years of experience in influencer marketing, creator partnerships, or talent relations; ideally at a DTC or consumer brand.
• Experience independently negotiating and signing creator contracts, with an understanding of fair rates relative to follower count and engagement rate.
• Comfort managing someone and providing directional, honest feedback.
• Fluency in Instagram and TikTok as marketing channels.
• Ability to interpret performance data, including promo code revenue, engagement rate, and EMV, and act on it.
• Extremely organized, detail-oriented, and reliable, with the ability to juggle multiple tasks without missing deadlines.
• Ability to inherit a live pipeline in three weeks and manage it reliably.
• Available to start by early November 2026 for training overlap.
• Excited about AI and actively uses tools such as Claude, Gemini, or Copilot to accelerate work and identify opportunities for AI-driven operational automation.
• Excellent verbal, written, and interpersonal communication skills.
• Strong analytical skills and ability to perform data deep dives to surface actionable insights.
• Proactive problem-solving skills, including the ability to troubleshoot and escalate issues effectively.
• Hard-working and willing to take on tasks of any size.
• Entrepreneurial spirit; thrives in a dynamic, fast-paced, fluid environment, is comfortable with ambiguity, and takes initiative to lead projects.

Nice To Haves

• Start-up experience.
• Interest in bridal and fashion.

Responsibilities

• Run day-to-day influencer and ambassador activity across Instagram, TikTok, and YouTube, including inbound inquiries, sourcing, and negotiation.
• Serve as the point of contact for the Club Birdy ambassador program; brief the team on needed content and challenges, collect content, and ensure it is shared with paid Marketing.
• Maintain relationships with the active paid and gifted influencer roster.
• Track promo code performance.
• Source, negotiate, and sign 2027 paid partnerships within a preset budget and term sheet, prioritizing creators with spring, summer, and fall 2027 wedding dates.
• Manage contracts end to end, including rates, deliverables, usage rights, and ad code windows; escalate items above the approval threshold to Anthony.
• Manage the Social & Influencer Coordinator, hold weekly check-ins, approve gifting spend up to an agreed cap, provide direction and feedback, and unblock decisions.
• Build and present the bi-weekly Influencer Sync using Sprout Social and Looker exports and the provided template.
• Flag performance anomalies, standout creators, and re-engagement opportunities to the team.
• Work cross-functionally with Creative, Digital Marketing, and CX teams and communicate with external partners on campaign efforts.

Benefits

• Competitive compensation based on experience and performance, plus an annual performance bonus (benefits listed for eligible full-time employees).
• 100% employer-covered medical, dental, and vision plans; 50% spouse and dependent medical coverage; access to One Medical; and mental health benefits.
• 401(k) with up to 4% employer match after 3 months.
• Flexible open PTO policy and 11 paid holidays.
• Monthly wellness day, monthly wellness stipend, and summer Fridays.
• Partial remote work with a high level of autonomy and accountability.
• Free bridesmaid dresses and 50% discounts on Birdy Grey products.
• Three months of paid parental leave.

What This Job Offers

• Career Level: Manager