Influencer & PR Marketing Specialist
About The Position
TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. At TP-Link Systems Inc., we’re scaling our Enterprise Networking Business Unit (ENBU), including Omada (business networking) and VIGI (security & surveillance solutions). Omada is one of TP-Link's fastest-growing business units, directly competing with industry leaders. We’re hiring an Influencer & PR Marketing Specialist to own and build this function in the U.S. — from influencer partnerships to media outreach. This role offers the opportunity to execute, learn fast, and own outcomes in a less structured, build-as-you-go environment.
Requirements
- Self-starter mentality — you take initiative without being told
- Comfortable working in a fast-paced, evolving environment
- Bachelor’s degree in Marketing, Communications, Business, or similar
- Strong communication skills (written + verbal)
- Highly organized and able to manage multiple projects
Nice To Haves
- Internship or experience in influencer marketing, PR, or social media
- Interest in tech, networking, smart home, or B2B products
- Experience working with content creators or media outlets
- Basic understanding of campaign metrics and reporting
Responsibilities
- Identify and outreach to influencers across YouTube, reddit, LinkedIn, and tech communities
- Run influencer campaigns end-to-end: briefing, coordination, approvals, and execution
- Manage relationships with creators and ensure deliverables are hit
- Track influencer campaign performance (engagement, reach, conversions) and report results
- Continuously test what works and refine the influencer strategy
- Collaborate with Product Managers, Product Marketing, and Designers to develop Review Guide and other materials for media use.
- Draft and coordinate press releases and product announcements
- Support media outreach and build relationships with industry publications, either directly or through our cooperating agency.
- Pitch stories and secure product/media coverage
- Monitor PR performance and campaign impact
- Support go-to-market campaigns for Omada and VIGI products
- Work cross-functionally with marketing, product, and global teams
- Ensure consistent messaging across channels
Benefits
- Fully paid medical, dental, and vision insurance (partial coverage for dependents)
- Contributions to 401k funds
- Bi-annual reviews, and annual pay increases
- Health and wellness benefits, including free gym membership
- Quarterly team-building events
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
11-50 employees
