Influencer Marketing Specialist
About The Position
The Influencer Marketing Specialist will own end-to-end beauty and K-beauty campaigns, collaborating with brands and creators to produce high-performing, product-focused content. This role requires a deep understanding of influencer marketing within the beauty sector, strong organizational skills, and the ability to work autonomously. The position is full-time, permanent, and remote, with the candidate required to be based in South Korea or Thailand. The compensation includes a base salary of USD $20,000–30,000 annually plus commission (5–10% of gross margin on campaigns managed). Fluent English is a requirement.
Requirements
- 1–2 years of experience in influencer marketing, talent management, or social media marketing.
- Strong experience within the beauty, skincare, or K-beauty industry.
- Deep understanding of TikTok and Instagram beauty content formats.
- Fluent English.
- High ownership and autonomy. You solve problems independently and don't need to be hand-held.
- Strong organisational skills to manage multiple campaigns simultaneously.
Nice To Haves
- Korean language (business proficiency).
- Existing relationships with beauty or K-beauty creators.
- Experience with Korean beauty brands or global beauty campaigns.
- Understanding of skincare product categories and consumer behaviour.
- Familiarity with ClickUp, Beacons, or Notion.
Responsibilities
- Support end-to-end delivery of influencer campaigns across TikTok, Instagram, and YouTube within the beauty and K-beauty space.
- Manage timelines, deliverables, and creator workflows using ClickUp.
- Ensure content aligns with brand positioning, product messaging, and current beauty trends.
- Identify and source high-performing beauty and K-beauty creators.
- Evaluate creators based on performance metrics, audience demographics, and content style.
- Use tools like Beacons to assess creator ecosystems, link performance, and monetisation behaviour.
- Lead outreach to creators and managers to secure partnerships.
- Negotiate rates, deliverables, usage rights, and paid media terms.
- Structure deals with a commercial understanding of campaign economics (CPM, conversion potential, product margins).
- Contribute ideas for content angles that perform in beauty (before/after, routine integration, hook formats).
- Ensure creator content is authentic and showcases visible product results rather than overly scripted messaging.
- Analyse campaign performance (views, engagement, CPM, conversion signals) and feed insights into future creator selection.
- Build long-term relationships with beauty creators and brand partners.
- Act as the main point of contact throughout campaigns.
- Drive repeat partnerships through strong execution and communication.
Benefits
- Work directly with exciting global beauty and K-beauty brands.
- Uncapped commission. Strong performers materially outearn their base.
- Real ownership from day one in a fast-scaling agency.
- Fully flexible hours, no time tracking, full trust model.
- Exposure to both talent management and brand-side strategy.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
