Affiliate Influencer Marketing Specialist

Macy's • New York, NY

1d

About The Position

Macy’s is more than just a store. We’re a story. One that’s captured the hearts
and minds of America for more than 160 years. A story about innovations and
traditions…about inspiring stores and irresistible products…about the excitement
of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day
Parade. We’ve been part of memorable moments and milestones for countless
customers and colleagues. Those stories are part of what makes this such a
special place to work.

Job Overview

The Affiliate Influencer Marketing Specialist will support the management of
influencer and messaging campaign execution across North American Affiliate
Subnetworks. This role will be focused on managing subnetwork relationships
(e.g. LTK, ShopMy, Collective Voice), ensuring smooth execution of campaigns,
optimizing performance across affiliate networks, and supporting our in-house
affiliate Style Crew creator program. The ideal candidate will have a strong
understanding of influencer marketing trends, North American affiliate networks,
and the ability to analyze data for continuous campaign improvement and
reporting to senior leadership.

Requirements

• 3+ years of experience in affiliate or influencer marketing with a focus on campaign execution and optimization for revenue.
• Experience using affiliate platforms and analytics tools (e.g., CJ, Motom, Impact).
• Strong understanding of affiliate influencer marketing strategies, with a focus on ROI and performance metrics.
• Excellent communication and relationship management skills, with the ability to work effectively with influencers and cross-functional teams.
• Exceptional multitasking and organizational skills.
• Ideally comfortable using Canva, Microsoft Excel and Powerpoint.
• Ability to manage multiple campaigns simultaneously while maintaining attention to detail.
• Analytical mindset with the ability to interpret data and translate it into actionable insights.
• Bachelor's degree in marketing, communications, or a related field.

Responsibilities

• Manage day-to-day operations of affiliate influencer subnetwork campaigns, ensuring smooth execution from start to finish.
• Monitor and optimize influencer performance across North American affiliate subnetworks to maximize conversions, engagement, and ROI.
• Liaise with Senior, cross-functional team members and agencies to ensure timely content delivery, compliance, and quality standards.
• Analyze campaign data, identify trends, and make recommendations for optimizations to improve performance.
• Manage affiliate subnetwork platform dashboards, tracking tools, and reporting systems to monitor key performance metrics.
• Collaborate with the broader social, influencer and media team to align subnetwork campaigns with other content initiatives and business objectives.
• Support, execute and project manage ad-hoc projects for our in-house affiliate Style Crew creator program.
• Assist in budget tracking and ensure campaigns are operating within allocated spend.
• Maintain up-to-date knowledge of industry trends, tools, and best practices in affiliate and influencer marketing.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.

Benefits

• Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees