Influencer Marketing Specialist

QVC•West Chester, PA

20h•Hybrid

About The Position

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road. The Influencer Specialist is responsible for executing the influencer program and driving revenue growth. This role involves impactful planning and delivery of all campaign assets, serving as the primary point of contact for all execution and planning discussions related to influencer efforts both internally and with agency partners. The Influencer Specialist will also optimize and test new business opportunities to grow revenue and acquire new customers for our evolving influencer program.

Requirements

BA/BS in merchandising, marketing, communications, or related field; or equivalent experience required
3 years professional experience, within influencer marketing, digital marketing, social media marketing or similar field

Nice To Haves

Experience with TikTok is a plus

Responsibilities

Allocate and manage the campaign budget to meet monthly spend, sales, and new customer goals
Oversee agency relationships and ongoing campaigns with key platforms
Collaborate with the Manager to review and plan budget allocations
Monitor and analyze campaign performance metrics, providing detailed reports and insights to optimize future strategies
Ensure timely monthly payment processing
Build and enhance collaborative relationships with influencers, internal teams, external partners, merchants, and buyers
Support account teams with valuable insights
Lead innovative initiatives on emerging platforms to drive successful and forward-thinking influencer campaigns
Collaborate with influencers and partner with internal teams to create engaging content that resonates with target audiences and adheres to brand guidelines