Influencer & Branded Content Senior Manager

PMG•Boston, MA

12d

About The Position

PMG is seeking an Influencer & Branded Content Senior Manager to lead influencer and creator strategies for their clients. This role involves collaborating with creators, agencies, and internal teams to develop impactful campaigns that connect cultural relevance with business objectives. The Senior Manager will also be responsible for strengthening PMG's influencer marketing capabilities by establishing best practices, developing talent and platform relationships, and ensuring high standards in strategy, execution, measurement, and client service. Additionally, this role will drive innovation in branded content by identifying emerging trends and new content formats, and will involve leading and developing team members.

Requirements

6+ years of experience in Influencer & Branded Content, including 3+ years of leadership experience.
Bachelor’s degree or equivalent work experience.
Advanced expertise in content creation and influencer marketing strategy, developing creator-led programs that connect cultural insight, platform behavior, audience needs, and client business goals.
Strong experience in contract review and proposal development, navigating creator and partnership negotiations with clarity, consistency, and a focus on delivering value for clients and partners.
Exceptional attention to detail, maintaining high standards across campaign execution, reporting, content approvals, compliance, and partnership deliverables.
Strong proficiency in project implementation, leading complex influencer and branded content programs from strategic planning through launch, optimization, and post-campaign learning.
Skilled in presentation and communication, delivering clear strategic narratives, senior-level recommendations, and performance insights to clients, partners, and internal stakeholders.
Deep understanding of advertising standards, client service, and relationship management, helping brands and creators build trusted partnerships that meet business, legal, and platform expectations.
Proficient with influencer management dashboards, social media platforms, and the broader social media ecosystem, using data to evaluate creators, guide recommendations, and improve campaign performance.
Experience building relationships across the influencer marketing ecosystem, including creators, talent agencies, publishers, and platform partners, and leveraging those relationships to strengthen client programs.
Strategic thinking, business and financial acumen, and thoughtful resource management to guide account priorities, team planning, and scalable approaches to client growth.
Demonstrated experience managing and developing team members, balancing day-to-day leadership with coaching, feedback, performance management, and long-term professional development.
A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

Responsibilities

Lead the development and execution of influencer and branded content strategies across key client accounts, translating business objectives, audience insights, and cultural trends into impactful creator programs.
Manage and develop members of the Influencer & Branded Content team, supporting workload planning, day-to-day execution, professional development, and a culture of collaboration, creativity, and accountability.
Help evolve PMG’s Influencer & Branded Content capabilities by developing scalable frameworks, best practices, processes, and measurement approaches that improve the quality and consistency of work across clients.
Serve as a senior subject matter expert in influencer marketing and branded content, bringing a strong point of view to client conversations, strategic recommendations, new business opportunities, and emerging creator trends.
Develop innovative influencer and branded content programs for existing clients and new business opportunities, partnering closely with account, strategy, media, and creative teams to connect creator ideas to broader marketing objectives.
Build and maintain strong relationships with creators, talent agencies, publishers, and platform partners to expand access to talent, industry insights, platform innovation, and strategic opportunities.
Oversee complex and high-impact influencer and branded content campaigns from strategy through execution, ensuring work is strategically sound, operationally efficient, aligned with brand standards, and optimized for measurable success.
Apply and evolve measurement frameworks to evaluate creator performance, campaign effectiveness, audience engagement, and business impact, translating results into actionable recommendations for clients.
Provide strategic guidance and quality oversight across campaign planning, creator selection, contracting, content approvals, reporting, compliance, and partnership deliverables.
Coach and mentor team members, providing clear feedback, career support, and opportunities to strengthen their strategic, client-facing, and channel expertise.
Partner with senior leaders to identify opportunities to improve team processes, resource planning, capabilities, and approaches that support continued client and business growth.
Ensure excellence in strategy, execution, and performance within the Influencer & Branded Content channel, with potential to extend across other media channels as needed.