Industry Marketing Manager, Medtech & Life Sciences
About The Position
commercetools powers the next era of commerce for its customers. Whether it’s AI-driven solutions that help enterprises make smarter business decisions, bridging digital and physical shopping experiences, or enabling entirely new ways for industries to connect with their customers, commercetools helps the world’s most ambitious companies experiment, scale, and grow without limits. This role focuses on the Medtech & Life Sciences industry, requiring the individual to become an industry expert, build and execute demand generation strategies, and drive pipeline for this vertical. The role is hybrid, with three days a week spent in the Boston office.
Requirements
- 8-10 years of B2B demand generation experience.
- Meaningful exposure to Medtech, Life Sciences, pharmaceuticals, medical devices, biotech, or adjacent healthcare sectors.
- Demonstrated track record of building and executing campaigns that drive measurable pipeline.
- Experience working across the demand generation toolkit: digital advertising, ABM, content syndication, email nurture, events, and BDR partnership.
- Strong ability to quickly learn a new industry, research, find the right channels, and adapt programs to reach a specific audience effectively.
- Comfort working in close partnership with Product Marketing.
- Sharp analytical mindset, comfortable in a CRM and marketing automation platform.
- Able to work independently, manage multiple programs simultaneously, and drive results without heavy direction.
Nice To Haves
- Familiarity with the regulatory and procurement dynamics of Medtech & Life Sciences.
- Understanding of how buying decisions are made in environments shaped by FDA oversight, group purchasing organizations (GPOs), or formulary processes.
Responsibilities
- Develop a working knowledge of the Medtech & Life Sciences commerce landscape, including key buyer personas and industry trends.
- Identify sub-verticals to prioritize based on commercetools' ability to address unique use cases.
- Map the information ecosystem to identify trusted publications, communities, events, analysts, and influencers.
- Serve as a demand generation-focused partner to the sales team, providing campaign context and follow-up materials.
- Own the demand generation plan for the Medtech & Life Sciences vertical, working with Product Marketing to activate positioning and messaging.
- Define and prioritize target account segments within the vertical in partnership with sales and ABM teams.
- Design and run multi-channel campaigns tailored to the Medtech & Life Sciences buyer journey.
- Own and manage budget and programs end-to-end, focusing on pipeline contribution as the measure of success.
- Own pipeline targets for the Medtech & Life Sciences vertical and report on marketing's contribution.
- Identify and invest in high-leverage demand generation channels for this audience.
- Work closely with BDRs and sales to ensure tight campaign-to-conversation handoffs and build feedback loops.
- Continuously test, measure, and optimize campaign performance using a data-driven approach.
Benefits
- Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support
- Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs
- Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave
- Equity participation program
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
