Industry Marketing Manager, Medtech & Life Sciences

commercetools • Durham, NC

2d • $102,000 - $128,000 • Hybrid

About The Position

commercetools is seeking an Industry Marketing Manager for the Medtech & Life Sciences sector. This role involves becoming an industry expert, developing and executing demand generation strategies, and driving pipeline growth. The ideal candidate will have a strong understanding of B2B demand generation, experience in healthcare-related sectors, and the ability to work independently and collaboratively. This is a hybrid role, requiring three days a week in the Durham office.

Requirements

• 8-10 years of B2B demand generation experience.
• Meaningful exposure to Medtech, Life Sciences, pharmaceuticals, medical devices, biotech, or adjacent healthcare sectors.
• Demonstrated track record of building and executing campaigns that drive measurable pipeline.
• Experience working across the demand generation toolkit: digital advertising, ABM, content syndication, email nurture, events, and BDR partnership.
• Strong ability to quickly learn a new industry and adapt programs to reach specific audiences.
• Comfort working in close partnership with Product Marketing.
• Sharp analytical mindset, comfortable in a CRM and marketing automation platform.
• Ability to work independently, manage multiple programs simultaneously, and drive results with minimal direction.

Nice To Haves

• Familiarity with the regulatory and procurement dynamics of Medtech & Life Sciences.
• Understanding of how buying decisions are made in environments shaped by FDA oversight, group purchasing organizations (GPOs), or formulary processes.

Responsibilities

• Develop a working knowledge of the Medtech & Life Sciences commerce landscape, including buyer personas and industry trends.
• Identify and prioritize sub-verticals for market focus.
• Map the information ecosystem to understand where buyers seek information.
• Serve as a demand generation partner to the sales team, providing campaign context and follow-up materials.
• Own and execute the demand generation plan for the Medtech & Life Sciences vertical.
• Define and prioritize target account segments in partnership with sales and ABM teams.
• Design and run multi-channel campaigns tailored to the Medtech & Life Sciences buyer journey.
• Manage budget and programs end-to-end, focusing on pipeline contribution.
• Own pipeline targets for the Medtech & Life Sciences vertical and report on marketing's contribution.
• Identify and invest in high-leverage demand generation channels.
• Work closely with BDRs and sales to ensure effective campaign-to-conversation handoffs.
• Continuously test, measure, and optimize campaign performance using a data-driven approach.

Benefits

• Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support
• Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs
• Family Leave Plus: additional fully paid weeks of parental leave on top of government-provided leave
• Equity participation program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed