Industry Marketing Manager, Industrials & Manufacturing
About The Position
This role is responsible for becoming the industry expert in the industrial manufacturing commerce landscape, identifying key buyer personas, trends, and sub-industries. The position involves mapping the information ecosystem to understand where buyers seek information and serving as a demand generation partner to the sales team. The role also entails building and executing the demand generation strategy for the Industrial Manufacturing vertical, defining target account segments, and designing multi-channel campaigns. A key aspect of this role is driving pipeline by owning pipeline targets, identifying high-leverage demand generation channels, and ensuring tight campaign-to-conversation handoffs with BDRs and sales. Continuous testing, measurement, and optimization of campaign performance using a data-driven approach are crucial. This role is hybrid, requiring three days a week in the Durham office.
Requirements
- 8-10 years of B2B demand generation experience.
- Meaningful exposure to industrial manufacturing, heavy equipment, distribution, or adjacent industries.
- Demonstrated track record of building and executing campaigns that drive measurable pipeline.
- Experience working across the demand generation toolkit: digital advertising, ABM, content syndication, email nurture, events, and BDR partnership.
- Strong ability to quickly learn a new industry and adapt programs to reach a specific audience effectively.
- Comfort working in close partnership with Product Marketing.
- Sharp analytical mindset, comfortable in a CRM and marketing automation platform.
- Ability to work independently, manage multiple programs simultaneously, and drive results without heavy direction.
Responsibilities
- Develop a working knowledge of the industrial manufacturing commerce landscape, including key buyer personas and trends.
- Identify sub-industries to prioritize based on commercetools' ability to meet unique needs/use cases.
- Map the information ecosystem: identify publications, communities, events, analysts, and influencers that industrial manufacturing buyers trust.
- Serve as a demand generation-focused partner to the sales team, providing campaign context, follow-up materials, and insights into buyer engagement.
- Own the demand generation plan for the Industrial Manufacturing vertical, working with Product Marketing to activate positioning and messaging.
- Define and prioritize target account segments within the vertical, partnering with sales and ABM teams.
- Design and run multi-channel campaigns tailored to the industrial manufacturing buyer journey.
- Own and manage budget and programs end-to-end, focusing on pipeline contribution.
- Own pipeline targets for the Industrial Manufacturing vertical and report on marketing's contribution.
- Identify and invest in the highest-leverage demand generation channels for this audience.
- Work closely with BDRs and sales to ensure tight campaign-to-conversation handoffs and build feedback loops.
- Continuously test, measure, and optimize campaign performance with a data-driven mindset.
Benefits
- Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support
- Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs
- Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave
- Equity participation program
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
