Industry Marketing Manager
About The Position
The Marketing Manager – Financial Services & Professional Services is responsible for developing and executing integrated marketing programs that drive awareness, engagement, and pipeline growth across two of Williams Lea's priority industry sectors. Working closely with the Senior Manager, Growth Marketing & Industry Activation, this role translates business priorities into market-facing campaigns, thought leadership, executive engagement programs, events, and account-based marketing initiatives that strengthen Williams Lea's position as a technology-enabled transformation partner.
Requirements
- 5+ years of B2B marketing experience.
- Experience in Financial Services, Professional Services, Consulting, Legal, Insurance, or regulated industries.
- Experience on either the client or service-provider side.
- Experience with ABM, integrated campaigns, thought leadership, and sales enablement.
Responsibilities
- Help develop integrated marketing plans.
- Partner with sector leaders.
- Develop sector messaging.
- Support cross-sell and upsell initiatives.
- Execute integrated campaigns.
- Support ABM.
- Coordinate campaign assets.
- Measure and optimize performance.
- Develop content with SMEs.
- Support executive profiling.
- Align with transformation narrative.
- Support roundtables and conferences.
- Coordinate event marketing.
- Develop executive briefing materials.
- Support priority pursuits.
- Create sales enablement assets.
- Align initiatives with pipeline priorities.
- Track campaign performance.
- Measure sector engagement.
- Recommend improvements.
Benefits
- medical, dental, and vision coverage
- paid time off
- disability insurance
- 401(k) with company match
- life insurance
- other voluntary supplemental insurance coverages
- parental leave
- adoption assistance
- tuition assistance
- employer/partner discounts
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
