Industry Marketing Manager, Industrials & Manufacturing
About The Position
This role is responsible for becoming the industry expert in the industrial manufacturing commerce landscape, identifying sub-industries, and mapping the information ecosystem. The position will serve as a demand generation-focused partner to the sales team, providing campaign context, follow-up materials, and insights into buyer engagement. The role also involves building and executing the demand generation strategy for the Industrial Manufacturing vertical, defining target account segments, and designing multi-channel campaigns tailored to the buyer journey. The Industry Marketing Manager will own and manage budget and programs end-to-end, with a focus on pipeline contribution as the measure of success. Additionally, the role is responsible for driving pipeline targets, identifying high-leverage demand generation channels, working closely with BDRs and sales for seamless handoffs, and continuously testing, measuring, and optimizing campaign performance with a data-driven approach.
Requirements
- 8-10 years of B2B demand generation experience.
- Meaningful exposure to industrial manufacturing, heavy equipment, distribution, or adjacent industries.
- Demonstrated track record of building and executing campaigns that drive measurable pipeline.
- Experience working across the demand generation toolkit: digital advertising, ABM, content syndication, email nurture, events, and BDR partnership.
- Strong ability to quickly learn a new industry and adapt programs to reach specific audiences effectively.
- Comfort working in close partnership with Product Marketing.
- Sharp analytical mindset, comfortable in a CRM and marketing automation platform.
- Ability to work independently, manage multiple programs simultaneously, and drive results without heavy direction.
Responsibilities
- Develop a working knowledge of the industrial manufacturing commerce landscape, including key buyer personas and trends.
- Identify sub-industries to prioritize based on commercetools' ability to meet unique needs and use cases.
- Map the information ecosystem, identifying trusted publications, communities, events, analysts, and influencers for industrial manufacturing buyers.
- Serve as a demand generation partner to the sales team, providing campaign context, follow-up materials, and insights into buyer engagement.
- Own the demand generation plan for the Industrial Manufacturing vertical, collaborating with Product Marketing to activate positioning and messaging.
- Define and prioritize target account segments within the vertical, aligning with sales and ABM teams on named accounts, buying signals, and pipeline goals.
- Design and run multi-channel campaigns across digital advertising, email nurture, content syndication, ABM plays, and industry events.
- Own and manage budget and programs end-to-end, focusing on pipeline contribution.
- Own pipeline targets for the Industrial Manufacturing vertical and report on marketing's contribution to new pipeline, influenced pipeline, and deal acceleration.
- Identify and invest in high-leverage demand generation channels for the target audience.
- Work closely with BDRs and sales to ensure tight campaign-to-conversation handoffs and build feedback loops.
- Continuously test, measure, and optimize campaign performance using a data-driven mindset.
Benefits
- Comprehensive health benefits for you and your dependents
- Access to OpenUp for personalized mental health support
- Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs
- Family Leave Plus (additional fully paid weeks of parental leave)
- Equity participation program
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
