Industry Marketing Manager, Commercial

Planet•Arlington, VA

14d•$127,000 - $158,700•Hybrid

About The Position

Planet is looking for a strategic Industry Marketing Manager to help grow our commercial business. In this role, you will work closely with stakeholders from across the global commercial business group to drive demand for our products and solutions among industry audiences worldwide. This role sits on the Product, Industry, Partner and Customer Marketing team and is responsible for developing compelling narratives that resonate with audiences in agriculture, energy, insurance and other industry verticals. On a day-to-day basis, you will deeply understand customer challenges, determine effective engagement strategies, and arm sales and marketing stakeholders with the right messaging, content, and competitive insights. This role offers the opportunity to market groundbreaking data products and AI-powered solutions built on our unique near-daily Earth scan. You’ll partner closely with sales to establish Planet’s unique role in several markets and have the autonomy to determine priorities, deciding not only which projects to pursue, but also how to craft and deliver the messaging. As a go-to resource for cross-functional teams, you'll guide key marketing functions to ensure we tell compelling stories across diverse formats and channels. Your work will be used by internal stakeholders at all levels and seen by executive audiences worldwide. The ideal candidate can rapidly grasp technical concepts and develop simple and effective narratives that resonate with industry audiences. This role is expected to routinely present internally and externally at events and webinars, and should be adept at public speaking and evangelizing Planet’s mission and solutions. This is a full-time, hybrid role which will require you to work from our San Francisco or Washington D.C. office 3 days per week.

Requirements

Bachelor of Arts or Science Degree
6+ years of B2B, product or solutions marketing
Experience marketing to agriculture, energy or insurance industry audiences
Track record positioning and marketing B2B/enterprise products
Exceptional listening and influence skills
Excellent writing, communication, and presentation skills
Creative and analytical thinking skills; ability to synthesize information
Excellent attention to detail
Experience partnering with product, sales, and executive stakeholders and communicating across leadership
Excellent organizational skills, self-starter with ability to collaborate across departments

Nice To Haves

Experience working with international sales teams
Geospatial expertise

Responsibilities

Work with our commercial team to identify and prioritize key markets and expansion strategies in agriculture, energy, insurance, and other industries
Shape the internal positioning and messaging resources that drive wider GTM initiatives and marketing campaigns
Produce and maintain a portfolio of marketing assets and sales enablement tools (presentations, data sheets, demos, battlecards, etc.)
Partner with sales to strategize on account-specific marketing programs and content to support pipeline growth and expansion
Work closely with broader marketing teams (growth, regional, creative, and communications) to execute industry and account-based marketing campaigns
Host customer-facing webinars
Collaborate with technical teams to create interactive demos and narratives that showcase product value to be used for trade shows, industry events, and sales outreach
Work with Partner Sales and Marketing to support co-marketing efforts with strategic partners