Industry Marketing Specialist

Bray International, Inc.

17h

About The Position

The Industry Marketing Specialist role is responsible for supporting the development, design, and implementation of content that supports industry initiatives across Bray. This solutions-focused role aims to drive technical guidance and create various marketing materials such as Case Studies, White Papers, Industry Brochures, Application Guides, and Industry Training tools for both print and digital platforms. The ideal candidate will possess experience in engineering, sales, or marketing, with a preference for experience in developing technical content for similar industries. Collaboration with industry managers, product managers, marketing managers, and SMEs is essential. Familiarity with valves and actuators, industrial process control, and SEO is considered a plus. Additional duties include working with the design team to standardize template designs, executing these designs across all content formats, platforms, channels, regions, and languages, and coordinating with translation providers and regional marketing teams for global content distribution. The role also involves assisting with ongoing collateral updates.

Requirements

Minimum 5 years marketing, engineering or sales experience within Industrial Valves or Process Control.
Proficiency in Microsoft Office (Word, Excel, PowerPoint).
Experience with industry-based marketing tools
Ability to implement brand standards across multiple languages, platforms, and channels.
Strong written and verbal communication skills
Ability to work independently and collaboratively with cross functional teams
Excellent time management and organizational skills.

Nice To Haves

Experience developing technical content for similar industries is a plus but not required.
Experience with valves and actuators, industrial process control and SEO is a plus.
Experience with photo/video, copywriting, branding, web design, or digital marketing is a plus.
Technical background with the ability to read engineering drawings is a plus.

Responsibilities

Establish and drive Industry strategy
Work with Marketing, Product Management, Industry Leaders, and other SMEs to develop Case Studies, White Papers, Industry Brochures, Applications Guides, and other solutions-focused marketing content.
Responsible for creating
Work with MARCOM teams to publish industry application content in alignment with Brand Standards and templates.
Compile appropriate application details to create Industry collateral with graphic designers.
Multi-task and prioritize projects and daily tasks to meet deadlines including formal review processes with project stakeholders.
Assist with ongoing updates and maintenance of SEO and websites updates based on the industry pages.
Responsible for creation of messaging for digital marketing campaigns, and internal communications.