About The Position

Falcon Electric is seeking an Industry Account Executive to drive penetration into a priority industry (water/wastewater, industrial automation, or transportation/traffic). This role focuses on deep, relationship-led, long-cycle selling to specifying engineers, integrators, and infrastructure owners. The ideal candidate will bring domain expertise and relationships, leveraging Falcon's differentiated product and AI workforce to achieve design wins and build repeatable sales motions. Falcon Electric specializes in power protection solutions engineered for harsh environments, serving critical infrastructure like water treatment plants, traffic systems, and remote industrial sites.

Requirements

  • 7+ years of experience selling technically engineered products into ONE of the following industries: water/wastewater (SCADA, treatment, pumping), industrial automation (controls, UL 508A, factory edge), or transportation / traffic / ITS / rail.
  • Deep, current relationships with specifying engineers, integrators, EPCs, or municipal/DOT buyers within the chosen vertical.
  • Demonstrated track record of achieving design wins, spec-in, or long-cycle industrial infrastructure sales.
  • Sufficient technical fluency to engage in credible conversations about power protection and critical infrastructure with engineers.
  • Comfort and proficiency in using AI-powered account intelligence and signal tooling as a daily force multiplier.

Nice To Haves

  • Existing contacts in the chosen vertical that can be activated immediately.
  • Familiarity with the vertical's control ecosystem, including SCADA/RTU, PLC/HMI, or ITS controllers.
  • Understanding of how UPS and backup power solutions integrate into critical infrastructure designs.

Responsibilities

  • Own the vertical's go-to-market strategy, including the account universe, specifying engineers, and design-win pipeline for a chosen industry (water/wastewater SCADA, industrial automation, or transportation/traffic/ITS/rail).
  • Secure spec-in positions by getting Falcon designed into projects, plant standards, cabinet specifications, and control-panel BOMs.
  • Develop and win named accounts within the vertical through long-cycle, technically credible selling.
  • Partner with engineering and marketing to define and develop vertical-specific packaged solutions (e.g., water SCADA cabinet, transit-cabinet kit).
  • Act as the voice of the customer by feeding vertical requirements, competitive intelligence, and lost-deal insights back to product and engineering teams.
  • Own the vertical's scoreboard, focusing on spec-in positions and qualified design-win pipeline as key metrics.

Benefits

  • Opportunity to build and shape a go-to-market strategy in a growing company.
  • Work with a differentiated product and an AI-powered workforce.
  • Focus on deep technical sales and relationship building, not transactional competition.
  • Chance to protect critical infrastructure (water, transportation, power).
  • Collaborative environment with a team that moves fast and owns outcomes.
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