Individual Giving Specialist
About The Position
The Individual Giving Specialist leads VillageReach’s annual giving and mid-level donor programs, designing and executing strategies to increase donor acquisition, retention, engagement, and revenue. The position owns the donor journey for individual supporters below the major-gifts level, using data, technology, and relationship-based fundraising approaches to build a sustainable pipeline of unrestricted and restricted giving. The role combines strategic ownership with hands-on execution in a growing program. The specialist independently analyzes donor data, identifies opportunities, and recommends strategies to improve acquisition, retention, and donor lifetime value. They design and execute plans for annual and mid-level giving, collaborate with Development and Communications colleagues on donor campaigns, and use technology, analytics, AI, and fundraising platforms to improve engagement and fundraising performance. The position reports to the Director, Development.
Requirements
- Bachelor’s degree.
- At least 5 years of experience working in fundraising and development, including at least 3 years working with mid-level donors (up to $10,000).
- Demonstrated experience developing donor segmentation strategies and donor journeys.
- Experience designing and executing annual fundraising campaigns from concept through evaluation.
- Experience using CRM data and fundraising analytics to inform donor engagement strategies.
- Experience utilizing digital fundraising channels, workplace giving platforms, and donor acquisition strategies.
- Personal experience soliciting donors for gifts of at least $5,000.
- Ability to independently assess fundraising opportunities, develop fundraising plans, and translate strategy into action.
- CRM experience.
- Established cultural competency in partnering with racially, culturally, and linguistically diverse groups.
- Demonstrated understanding of challenges of working in rural, underserved, and low-income contexts.
- Proficiency in Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and comfort working in a fast-paced technical environment.
Nice To Haves
- Experience living in and/or working in a low-income country.
- French language skills.
Responsibilities
- Own the annual giving and mid-level donor programs, including strategy, planning, execution, and performance measurement.
- Analyze donor data to identify opportunities for acquisition, retention, reactivation, and donor upgrades, and recommend actions based on findings.
- Design and manage multi-channel donor journeys, including warming, cultivation, solicitation, and stewardship campaigns.
- Develop and execute strategies to increase recurring giving, workplace giving, peer-to-peer fundraising, and other individual giving channels.
- Manage a portfolio of mid-level donors and prospects, cultivating relationships and soliciting gifts between $1,000 and $10,000.
- Identify, test, and deploy fundraising technologies, AI-enabled tools, and prospecting approaches that improve donor engagement and fundraising results.
- Partner with Communications colleagues to develop donor-facing content, campaigns, webinars, and engagement opportunities.
- Monitor fundraising performance and recommend improvements to donor retention, donor lifetime value, and revenue growth.
- Serve as the primary internal subject matter expert on individual giving trends, donor behavior, and emerging fundraising opportunities.
- Contribute to long-term strategies that grow individual giving revenue and the donor pipeline.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
