Individual Giving Specialist
About The Position
The Individual Giving Specialist leads VillageReach’s annual giving and mid-level donor programs, designing and executing strategies to increase donor acquisition, retention, engagement, and revenue. The role owns the donor journey for individual supporters below the major-gifts level, using data, technology, and relationship-based fundraising to build a sustainable pipeline of unrestricted and restricted giving. The position combines strategic planning with hands-on execution. The specialist independently analyzes donor data, identifies opportunities, recommends improvements, and tests and scales practical, data-informed approaches to strengthen donor engagement, grow unrestricted revenue, and develop future major donors. The role works with Development and Communications colleagues and uses technology, analytics, AI, and fundraising platforms to improve fundraising performance. The position reports to the Director, Development and has no supervisory responsibilities.
Requirements
- Bachelor’s degree required.
- At least 5 years of experience in fundraising and development, including at least 3 years working with mid-level donors up to $10,000.
- Demonstrated experience developing donor segmentation strategies and donor journeys.
- Experience designing and executing annual fundraising campaigns from concept through evaluation.
- Experience using CRM data and fundraising analytics to inform donor engagement strategies.
- Experience using digital fundraising channels, workplace giving platforms, and donor acquisition strategies.
- Personal experience soliciting donors for gifts of at least $5,000.
- Ability to independently assess fundraising opportunities, develop fundraising plans, and translate strategy into action.
- CRM experience required.
- Established cultural competency in partnering with racially, culturally, and linguistically diverse groups.
- Demonstrated understanding of challenges in rural, underserved, and low-income contexts.
- Proficiency in Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and comfort working in a fast-paced technical environment.
- Ability to perform essential duties satisfactorily; reasonable accommodation may be provided to enable individuals with disabilities to perform essential functions.
Nice To Haves
- Experience living in and/or working in a low-income country.
- French language skills.
Responsibilities
- Own the annual giving and mid-level donor programs, including strategy, planning, execution, and performance measurement.
- Analyze donor data to identify acquisition, retention, reactivation, and upgrade opportunities, and recommend actions based on findings.
- Design and manage multi-channel donor journeys, including warming, cultivation, solicitation, and stewardship campaigns.
- Develop and execute strategies to increase recurring giving, workplace giving, peer-to-peer fundraising, and other individual giving channels.
- Manage a portfolio of mid-level donors and prospects, cultivating relationships and soliciting gifts between $1,000 and $10,000.
- Identify, test, and deploy fundraising technologies, AI-enabled tools, and prospecting approaches to improve donor engagement and fundraising results.
- Partner with Communications colleagues to develop donor-facing content, campaigns, webinars, and engagement opportunities.
- Monitor fundraising performance and recommend improvements to donor retention, donor lifetime value, and revenue growth.
- Serve as the primary internal subject matter expert on individual giving trends, donor behavior, and emerging fundraising opportunities.
- Contribute to long-term strategies to grow individual giving revenue and the donor pipeline.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
