Individual Giving Specialist

VillageReach•Atlanta, GA

4h•$78,200 - $85,000

About The Position

The Individual Giving Specialist leads VillageReach’s annual giving and mid-level donor programs, designing and executing strategies to increase donor acquisition, retention, engagement, and revenue. The role owns the donor journey for individual supporters below the major-gifts level and uses data, technology, and relationship-based fundraising to build a sustainable pipeline of unrestricted and restricted giving. The position combines strategic planning with hands-on execution and offers ownership and autonomy to develop, test, and scale practical, data-informed approaches to strengthen donor engagement, grow unrestricted revenue, and build a pipeline of future major donors. The successful candidate independently analyzes donor data, identifies opportunities, and recommends strategies to improve acquisition, retention, and donor lifetime value. The role collaborates with Development and Communications colleagues and uses technology, analytics, AI, and fundraising platforms to identify opportunities, engage supporters, and improve fundraising performance. Reports to the Director, Development. VillageReach is a globally connected organization working with governments, the private sector, partners, and communities to improve access to quality primary health care for underserved populations. It has offices in the Democratic Republic of Congo, Kenya, Malawi, Mozambique, and the United States.

Requirements

Bachelor’s degree required.
At least 5 years of experience working in fundraising and development, including at least 3 years working with mid-level donors (up to $10,000).
Demonstrated experience developing donor segmentation strategies and donor journeys.
Experience designing and executing annual fundraising campaigns from concept through evaluation.
Experience using CRM data and fundraising analytics to inform donor engagement strategies.
Experience utilizing digital fundraising channels, workplace giving platforms, and donor acquisition strategies.
Personal experience soliciting donors for gifts of at least $5,000.
Ability to independently assess fundraising opportunities, develop fundraising plans, and translate strategy into action.
CRM experience required.
Established cultural competency in partnering with racial, cultural, and linguistically diverse groups.
Proficient in Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and comfortable in a fast-paced technical environment.

Nice To Haves

French preferred.
Experience living in and/or working in a low-income country is a plus.
Demonstrated understanding of challenges associated with working in rural, underserved, and low-income contexts.

Responsibilities

Own the annual giving and mid-level donor programs, including strategy, planning, execution, and performance measurement.
Analyze donor data to identify acquisition, retention, reactivation, and donor-upgrade opportunities, and recommend actions based on findings.
Design and manage multi-channel donor journeys, including warming, cultivation, solicitation, and stewardship campaigns.
Develop and execute strategies to increase recurring giving, workplace giving, peer-to-peer fundraising, and other individual giving channels.
Manage a portfolio of mid-level donors and prospects, cultivating relationships and soliciting gifts between $1,000 and $10,000.
Identify, test, and deploy fundraising technologies, AI-enabled tools, and prospecting approaches to improve donor engagement and fundraising results.
Partner with Communications colleagues to develop donor-facing content, campaigns, webinars, and engagement opportunities.
Monitor fundraising performance and recommend ways to improve donor retention, donor lifetime value, and revenue growth.
Serve as the primary internal subject matter expert on individual giving trends, donor behavior, and emerging fundraising opportunities.
Contribute to long-term strategies to grow individual giving revenue and the donor pipeline.