Inbound & Performance Marketing Manager

Oscilar

2d•Remote

About The Position

Oscilar is seeking a Founding Inbound & Performance Marketing Manager to lead paid channels, website conversion, and inbound optimization. This role is crucial for turning paid spend and site traffic into pipeline. The manager will be responsible for running Google Ads, LinkedIn Ads, content syndication, and exploring emerging channels end-to-end. They will also own the website as a conversion surface, managing everything from landing page builds to analytics and attribution. This position requires a proactive marketer who can ship campaigns and experiments weekly, working extensively with ad platforms, CMS, and analytics tools, and making daily trade-offs between volume, cost, and pipeline quality. It's a high-ownership role with direct impact on pipeline generation and traffic conversion efficiency. The role reports to the Head of Growth and collaborates with Content, Events, BDR, and Growth Engineering teams.

Requirements

5–7+ years in B2B marketing with at least 3 years running paid channels hands-on.
Deep fluency in Google Ads and LinkedIn Ads.
Track record of scaling a paid channel into a compounding pipeline source.
Comfortable managing six-to-seven figure annual spend and forecasting.
Experience shipping landing pages and site updates in a modern CMS (Webflow, Framer, WordPress, or similar).
Experience running CRO programs with statistical discipline.
Comfortable using GA4, Google Tag Manager, HubSpot, and Salesforce reporting.
A mindset that defaults to launching and iterating, not perfecting before shipping.
Comfortable designing lightweight tests across channels.
Ability to measure what matters without being paralyzed by imperfect data.
Ability to stand up a new channel without a playbook or vendor support.
Experience scaling paid programs in environments with messy attribution and contested budgets.
Resourcefulness in problem-solving.
Daily familiarity with AI tools like Claude Cowork and Claude Code, or equivalent agentic AI tools.
Proactively using AI agents for tasks like landing pages, data pulls, scripts, or tool development.
Having opinions on the role of AI in the marketing stack.

Nice To Haves

SEO, AEO, or GEO program ownership, including technical audits, content strategy, or AI-assisted content production.
Comfort shipping webapps with GitHub and Vercel (or similar).
Marketing experience at a company selling to financial institutions or regulated industries.
Growth engineering fluency, including SQL, dbt, or briefing engineering partners on tracking and data work.
Experience with marketing automation and data tooling (HubSpot, Salesforce campaign object, Hightouch, Segment).
Experience at a company in the $5M–$50M ARR scaling phase.

Responsibilities

Own Google Ads end-to-end, including keyword strategy, ad copy, bidding, landing pages, and negative keyword hygiene.
Own LinkedIn Ads across awareness, ebook lead generation, webinar promotion, and retargeting.
Run content syndication programs against target account lists, including vendor selection and performance testing.
Launch and test emerging paid channels such as Meta, YouTube, programmatic/ABM display, review sites, newsletter sponsorships, and podcasts.
Set budgets, forecast pipeline, and reallocate spend based on channel ROI.
Own the marketing website as a technical surface, including CMS, page builds, site performance, and routine hygiene.
Run conversion rate optimization (CRO) across key pages, focusing on interactive demo, ROI calculator, and use case landing pages.
Ship landing page tests for paid campaigns and analyze results with statistical rigor.
Partner with the content team on SEO and AEO-driven page structure.
Own UTM conventions, form tracking, and lead source hygiene across HubSpot and Salesforce.
Partner with RevOps and Growth Engineering on multi-touch attribution, campaign object design, and channel ROI reporting.
Manage the deanonymization stack and convert site signals into GTM activations.
Build dashboards for quick pipeline attribution reporting.
Launch paid campaigns weekly across Google, LinkedIn, and emerging channels.
Run an experimentation calendar for creative, audience, landing page, and bidding tests.
Ship landing pages and site updates quickly, without waiting for design or engineering cycles.
Own performance reviews: weekly channel health, monthly pipeline attribution, and quarterly spend reallocation.
Partner with BDRs on inbound lead routing, follow-up sequences, and signal-based outbound.
Brief creative teams, manage vendors, and run agencies when in-house execution is not optimal.