In-Store Communications Manager

HH Global•Portland, OR

About The Position

The In-Store Communications Manager plans and coordinates in-store communications (ISC) for marketing campaigns. The role takes marketing plans from DTC Retail Marketing and translates them into briefs, creative content decks, and production and distribution grids for Design and Production teams. It works closely with Project Traffic and Account Profile management to coordinate studio capacity and project flighting, ensure accurate placement specifications, and keep Marketing informed about capacity constraints. The position aims to help campaigns meet in-store dates, reduce studio overcapacity, and minimize costs caused by inaccurate ISC shipments to stores. The manager collaborates with Retail Marketing, internal creative teams, agency partners, Design and Production, and downstream teams. The role supports projects from strategy alignment and briefing through design development and production, while tracking milestones, budgets, risks, and business objectives. It also helps ensure the integrity of marketing messages and brand standards through review and approval of design and production materials.

Requirements

10 or more years of experience managing design and production development for integrated marketing campaigns, working closely with Creative, Production, and Marketing Leadership functions.
Strong problem-solving skills and a positive, can-do attitude.
Strong negotiation and collaboration skills, including the ability to listen, influence, compromise, and communicate bad news upstream.
Exceptional people-management skills.
Ability to establish rapport and credibility, influence others, and drive results in a highly matrixed organization.
Ability to work in a fast-paced, deadline-driven, technology-focused environment with uncertainty and ambiguity.
Ability to balance creative work with an analytical and disciplined approach to marketing.
Resourceful, adaptable, creative, and results-oriented, with a positive attitude.
Self-motivated and flexible, with strong communication and leadership skills.
Excellent written, verbal, and presentation skills.

Nice To Haves

Experience working in retail environments.

Responsibilities

Build strong working relationships with DTC Retail Marketing and collaborate with Design and Production teams, using Account Profile management and Project Traffic teams as partners.
Plan creative projects, communicate milestones, assess risks, and help projects meet business objectives, deadlines, and budget requirements.
Manage projects through strategy alignment, briefing, design development, and production in partnership with key stakeholders.
Build creative content deck plans for Design teams.
Build production and distribution grids specifying which assets are assigned to in-store communications placements.
Work with internal creative teams and agency partners to deliver strong creative work while maintaining design quality and brand integrity.
Ensure the integrity of Marketing messaging by approving or supporting DTC Retail Marketing approvals of ISC design and production materials, including reviewing proofs and involving Marketing at appropriate approval points.
Partner with downstream teams to obtain store requirements, including fixture specifications, 2D and 3D specifications, and sell-in timings, to support design development and production logistics.
Communicate project status, resource requirements, issues, and priorities clearly to cross-functional team leads and senior management.
Identify and prioritize risks proactively and create timely plans to resolve them.
Maintain upstream visibility into upcoming Marketing programs and communicate Design and Production Studio capacity constraints to Marketing.