In-Store Communications Manager

HH Global•Portland, OR

About The Position

The In-Store Communications (ISC) Planning Manager takes in marketing plans from the Retail Marketing team and develops ISC briefs, creative decks, and production grids for the Design & Production Studio. The role works directly with Retail Marketing to understand marketing campaign and reactive marketing objectives, then translates them into materials for Design and Production teams. In collaboration with the Project Traffic Manager and Account Profile Manager, the position supports effective Studio scheduling and accurate ISC placement specifications for production. It also provides upstream visibility into upcoming marketing programs and maintains communication with Marketing about Studio capacity. The goal is to reduce Studio overcapacity, help more campaigns meet their in-store dates, and reduce costs caused by inaccurate ISC shipments to stores. The manager builds partnerships across Retail Marketing, Design, and Production; plans creative projects; communicates milestones and risks; and helps projects meet business objectives, deadlines, and budget requirements. The role oversees work from strategy alignment and briefing through design development and production, creates creative content deck plans and production and distribution grids, and supports brand integrity and the accuracy of marketing messaging through review and approval of materials. It also gathers store requirements, communicates project status and resource needs, and proactively identifies and resolves risks. HH Global describes itself as a global marketing activation partner with more than 4,000 colleagues across over 55 countries. It emphasizes sustainable, innovative client solutions and a workplace culture that values belonging, inclusion, and employees’ authentic selves. The company is an equal opportunity employer.

Requirements

10 or more years of experience managing design and production development for integrated marketing campaigns, working closely with Creative, Production, and Marketing Leadership functions.
Strong problem-solving skills and a positive, can-do attitude.
Strong negotiation and collaboration skills, including the ability to listen, influence, compromise, and communicate difficult news upstream.
Exceptional people management skills and the ability to establish rapport, credibility, and influence and drive results in a highly matrixed organization.
Ability to work in a fast-paced, deadline-driven, technology-focused environment with uncertainty and ambiguity.
Ability to balance a creatively driven organization with an analytical and disciplined approach to marketing.
Resourceful, adaptable, creative, results-oriented, and positive approach.
Self-motivation, flexibility, and strong communication and leadership skills.
Excellent written, verbal, and presentation skills.

Nice To Haves

Experience working in retail environments.

Responsibilities

Build strong working relationships and collaborate with DTC Retail Marketing, Design, and Production, leveraging Account Profile Management and Project Trafficking teams.
Plan creative projects, communicate milestones, assess risks, and help projects meet business objectives, deadlines, and budget requirements.
Manage projects through strategy alignment, briefing, design development, and production in partnership with key partners.
Build creative content deck plans for Design teams.
Build production and distribution grids that specify which assets are assigned to in-store ISC placements.
Work with internal creative teams and agency partners to deliver high-quality creative work while supporting good design and brand integrity.
Maintain the integrity of Marketing messaging by approving or supporting DTC Retail Marketing approvals of ISC design and production materials, including reviewing proofs and involving Marketing at appropriate approval points.
Partner with downstream teams to obtain store requirements for campaign deliverables, including fixture specifications, 2D and 3D specifications, and sell-in timings.
Communicate project status, resource requirements, issues, and priorities to cross-functional team leads and senior management.
Proactively identify and prioritize risks and develop timely resolution plans.
Maintain communication with Marketing about Design & Production Studio capacity constraints and provide visibility into upcoming marketing programs.