About The Position

The Immunization Specialist (IS) drives healthcare provider engagement and vaccine uptake among adult customers. The role educates healthcare providers and office staff about disease prevention and GSK’s vaccine portfolio, communicates clinical value using approved materials, and supports vaccination goals. It requires strong customer engagement skills, scientific fluency, and the ability to translate clinical data into meaningful conversations that encourage immunization. The role reports to the Vaccine Sales Director and collaborates with field and account leadership to coordinate compliant execution. It is field-based and covers Winchester, Harrisonburg, and Culpeper, Virginia; Martinsburg, West Virginia; and Cumberland, Maryland. The ideal candidate resides within the territory. Local and regional travel is required, with occasional overnight and weekend travel. The selected candidate will be hired as an Immunization Specialist or Senior Immunization Specialist based on experience. Success is measured by territory sales, immunization rates, and market share; customer reach and frequency; progress on Good Selling Outcomes; use of educational assets; accurate CRM documentation and policy compliance; and completion of selling excellence and product training.

Requirements

  • Bachelor’s degree from an accredited institution.
  • At least 2 years of business-to-business or pharmaceutical sales experience for the Immunization Specialist level.
  • At least 5 years of business-to-business or pharmaceutical sales experience for the Senior Immunization Specialist level.
  • Ability to travel locally and regionally as required, including occasional overnight and weekend travel.
  • Valid driver’s license and willingness to drive, an essential function of the role.
  • Advanced business acumen and analytical skills to diagnose opportunities.
  • Self-directed and organized, with ability to adapt in a shifting environment.
  • Ability to influence customers and mobilize action plans.
  • Ability to identify issues quickly and develop recommendations for timely, compliant resolution.

Nice To Haves

  • At least 2 years of vaccine sales experience.
  • Strong track record of high-level performance and consistent achievements.
  • Strong account-selling skills, including business-to-business experience in healthcare.
  • Demonstrated competency in science, business acumen, and customer engagement.
  • Knowledge and experience in a healthcare setting.
  • Demonstrated learning agility.
  • Skills in customer-centric selling, data-to-insights, digital fluency, omnichannel engagement, sales territory management, and scientific literacy.

Responsibilities

  • Engage healthcare providers in pediatrics, internal medicine, family practice, and health departments to communicate the clinical value and benefits of GSK vaccines using approved materials.
  • Build and maintain expertise in vaccine therapeutic areas, GSK products, and competitors.
  • Support peer-to-peer educational programs, conventions, and speaker events to increase vaccine awareness and recommendation.
  • Tailor engagement strategies to local practice dynamics and healthcare provider and account needs.
  • Support pull-through across adult segments for private and public vaccination, including stocking, in-office vaccination, or referral processes.
  • Partner with Vaccine Account Managers to drive product pull-through within Public Awardees, health systems, and other contracted accounts, following customer engagement guidelines.
  • Engage healthcare providers, staff, and health departments to influence uptake of publicly funded vaccines and understand immunization goals and funding cycles.
  • Support accounts with ordering and inventory management needs as appropriate.
  • Work with Account Managers to educate and communicate healthcare system policies to healthcare providers and staff.
  • Identify and address barriers to contract execution and utilization, and provide actionable feedback.
  • Partner with Market Access, Medical Affairs, and account teams to support aligned and compliant execution.
  • Help identify and address barriers to vaccine access, reimbursement, or workflow integration.
  • Provide actionable field insights to inform local strategy, resource optimization, and execution.
  • Follow GSK policies and healthcare regulations for compliant, high-quality customer engagement.
  • Participate in business reviews and team huddles to assess progress and identify opportunities.
  • Maintain accurate CRM documentation and activity records in accordance with compliance and field standards.
  • Meet assigned territory sales, immunization rate, and market share targets; achieve activity and educational-asset utilization goals; and complete required selling excellence and product training.

Benefits

  • Annual bonus.
  • Eligibility to participate in a share-based long-term incentive program, depending on role level.
  • Health care and other insurance benefits for employees and families.
  • Retirement benefits.
  • Paid holidays.
  • Vacation.
  • Paid caregiver, parental, and medical leave.
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