Hotel Field Marketing Manager

Snowbasin Resort • Salt Lake City, UT

5d • Hybrid

About The Position

The Hotel Field Marketing Manager is a portfolio marketing role based in the Salt Lake City office, responsible for bringing brand strategy to life across three Little America Wyoming, Flagstaff, and Cheyenne properties. This role reports directly to the Director of Hotel Marketing within the Grand America Hotels & Resorts Salt Lake City office and serves as the traveling field marketing presence for the portfolio. Approximately 50% of the role involves travel to properties for content capture, supporting influencer and journalist visits, and acting as the on-ground marketing voice. The individual will collaborate closely with the Salt Lake City marketing team to execute content strategies, manage social channels, and advance initiatives for all three properties. The ideal candidate is a self-starter with 3+ years of marketing experience, a strong portfolio in content and social media, and the ability to manage multiple priorities with minimal supervision.

Requirements

• Bachelor's degree or equivalent in Marketing, Communications, Hospitality, or related field
• 3+ years of marketing experience
• Demonstrated portfolio of visual content, photography and video for social media required
• Proficiency in social media platforms and scheduling tools (Later, Sprout Social, or similar)
• Working knowledge of Canva, Asana, or comparable creative and project management tools
• Familiarity with CMS platforms and Microsoft Office Suite
• Comfortable collaborating across distributed teams using tools such as Microsoft Teams
• Ability to travel for team alignment and planning sessions

Nice To Haves

• Hospitality or tourism experience strongly preferred

Responsibilities

• Execute organic content strategy across all three properties, aligned to brand standards
• Produce high-quality video and photography for social media during property visits and coordinate content capture remotely between visits
• Manage hotel social media channels for all three properties including community management, response, and engagement
• Own the hotel influencer program across the portfolio from start to finish, including identifying, vetting, coordinating visits, and tracking performance, managing all aspects independently
• Travel to each property regularly, approximately 50% of time, to capture content, support influencer and journalist visits, and stay informed on property initiatives
• Stay connected to each property's operational calendar remotely between visits, proactively identifying content opportunities including seasonal conditions, new menu items, and property activities
• Produce and distribute on-property collateral including signage, menus, posters, and promotional materials aligned to brand standards across all three properties
• Serve as the on-property creative resource for departmental marketing requests during visits and remotely
• Support food and beverage teams and property departments with event marketing, promotional content, collateral, and social coverage
• Lead all influencer and journalist FAM visits, serving as the primary on-site coordinator and host
• Partner with comms manager to implement a structured influencer audit process, evaluating audience alignment, engagement quality, and reach to ensure every partnership is purposeful and measurable
• Coordinate journalist and media visits in partnership with the GAHR Communications Manager and PR agency
• Assist with reputation management across all review platforms for three properties with timely, brand-appropriate responses
• Facilitate and maintain accuracy of hotel website content and digital media library in partnership with the marketing team
• Plan and lead execution of on-property photo and video shoots with internal teams and third-party vendors
• Deliver regular reporting on social media, influencer performance, and content to the GAHR marketing team
• Support PR needs as directed by GAHR Marketing, the Communications Manager, and PR agency
• Partner with hotel departments to concept, plan, and execute on-property events and promotions
• Own the marketing and execution of at least two revenue-generating events in the first year
• Coordinate event logistics, collateral, and promotional content in partnership with relevant departments

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees