Hospitality Sales Manager (Groups & Events)

POWDR•Park City, UT

3d•Onsite

About The Position

Woodward Park City is seeking an energetic, relationship-focused Hospitality Sales Manager to drive sales for corporate events, group outings, social gatherings, meetings, team-building experiences, banquets, and special events. This role generates revenue, builds client relationships, manages events from inquiry through execution, and delivers exceptional guest experiences. Partnering with the Food & Beverage Manager and teams across Marketing, Operations, Programs, and Guest Experience, this position helps create memorable events that drive visitation and revenue. The Hospitality Sales Manager will support day-to-day Food & Beverage operations as business needs require. The ideal candidate is a motivated sales professional with experience in hospitality, food and beverage, events, resorts, or destination venues who thrives in a fast-paced environment and is passionate about delivering outstanding guest experiences.

Requirements

3+ years of hospitality sales, group sales, event sales, catering sales, resort sales, or related experience.
Demonstrated success meeting or exceeding revenue targets.
Experience managing contracts, proposals, and client negotiations.
Strong organizational and project management skills.
Excellent verbal, written, and presentation skills.
Proficiency with CRM systems and Microsoft Office Suite.
Ability to build consensus and maintain strong cross-functional partnerships.
Valid driver's license and reliable transportation.

Nice To Haves

3+ years of culinary operations, food and beverage operations, or hospitality event management experience.
Experience in resort, hotel, destination, recreation, or experiential event environments.
Knowledge of catering and banquet operations.
Familiarity with Utah tourism and hospitality markets.
An established network of corporate, community, and event-planning contacts.

Responsibilities

Develop and execute a strategic sales plan to grow corporate, social, community, and private event business.
Generate new business through prospecting, networking, referrals, and industry relationships.
Respond to event inquiries, qualify opportunities, and create customized proposals.
Conduct site tours and presentations for prospective clients.
Negotiate contracts and event agreements while maximizing revenue opportunities.
Maintain a healthy pipeline of prospective and confirmed business through CRM management.
Achieve monthly, quarterly, and annual sales targets.
Serve as the primary client contact throughout the sales process.
Build relationships with corporate clients, event planners, community organizations, schools, and local businesses.
Develop repeat business opportunities and long-term partnerships.
Ensure clients receive exceptional service from inquiry through post-event follow-up.
Gather client feedback and identify opportunities for continuous improvement.
Collaborate with clients to define event objectives, schedules, menus, entertainment, activities, and logistical requirements.
Lead internal planning meetings to ensure cross-functional alignment.
Coordinate event details with Food & Beverage, Programming, Facilities, Guest Experience, and Marketing teams.
Support on-site execution of key events and help troubleshoot operational issues.
Ensure each event reflects Woodward Park City brand standards and guest experience expectations.
Partner closely with the Food & Beverage Manager and assist with daily Food & Beverage operations when business needs require.
Develop event proposals, pricing structures, and revenue forecasts.
Monitor booking pace, conversion rates, and event profitability.
Identify upselling opportunities, including food and beverage packages, facility rentals, instruction, equipment rentals, memberships, and branded experiences.
Track and report key sales metrics and event performance.
Partner with Marketing to promote event offerings and seasonal sales initiatives.
Represent Woodward Park City within the local business community.