Hospitality & Events Intelligence Coordinator Internship

Kasa•Athens, GA

2d•Onsite

About The Position

We manage boutique hospitality properties in Athens, Georgia, where demand is shaped by the University of Georgia's calendar and the city's cultural rhythm. Our approach is proactive, data-driven, and centered on the guest experience — we believe great hospitality starts long before a guest ever arrives, through systems that get smarter over time. We're looking for a detail-oriented, culturally fluent Hospitality major from UGA to join us as our Hospitality & Events Intelligence Coordinator. Instead of rebuilding a calendar from scratch every year, you'll design a demand intelligence platform that preserves institutional knowledge, tracks historical trends, and compounds in value with every cycle. This role works closely with the Bell Hotel's family ownership and directly with the national hotel management operator, including its reservation and revenue management platform. It supports a shared belief: careful, forward-looking planning, guided by the UGA calendar and Athens' yearly rhythm, builds lasting pricing power and operational transparency. A core part of the work is helping ownership and management understand which guest groups drive the most demand — visiting families, wedding and social groups, university travelers, athletic and academic visitors, and culturally motivated tourists. Your insights will directly shape future decisions on pricing, availability, and marketing at the Bell Hotel, with a focus on consistency, stewardship, and long-term value.

Requirements

Currently majoring in Hospitality, Tourism, or a related field at the University of Georgia
Well-versed in UGA traditions, athletics, Greek life, and Athens culture
Highly organized with a keen eye for detail
A clear, concise written communicator
A systems-oriented thinker with an interest in forecasting and strategic planning

Responsibilities

Maintain a 12-month rolling Athens & UGA Event Demand Calendar
Design the calendar as a reusable, annually-updated system
Track UGA athletics, academic milestones, Greek life schedules, concerts, festivals, and city events
Tag and analyze weekends and periods with high impact on occupancy, pricing, and operations
Sort events by expected demand impact (High / Medium / Low)
Record confidence levels, lead times, and data sources for each event
Document post-event insights, including actual demand, booking trends, and lessons learned
Build a historical reference library to sharpen future forecasts
Monitor official UGA calendars, athletic schedules, and Greek Life updates
Watch Athens venues, promoters, tourism agencies, and regional events
Pick up on informal signals from student and community channels
Prepare demand forecasts monthly and quarterly
Issue early warnings for high-demand periods (8–12 weeks out)
Maintain documentation for smooth handoffs to future interns or team members
Make sure each cycle builds on, rather than replaces, the last