Hospital Liaison / External Marketer - Skilled Nursing Facility - 3674387

Apex Healthcare • Orlando, FL

2d

About The Position

A growing skilled nursing facility in the Orlando, Florida area is seeking an experienced Hospital Liaison / External Marketer to drive census growth through hospital and healthcare referral relationships. The role focuses on building and maintaining relationships with hospital discharge planners, case managers, and healthcare partners throughout the region. The successful candidate will understand the skilled nursing facility (SNF) environment and post-acute referrals, and know how to move referrals into skilled nursing.

Requirements

• Prior Skilled Nursing Facility (SNF) experience.
• Experience as a Hospital Liaison, Clinical Liaison, Community Liaison, External Marketer, or Healthcare Marketer.
• Strong understanding of post-acute care and the SNF admissions process.
• Proven relationship-building and business development skills.
• Reliable transportation and willingness to travel locally.

Nice To Haves

• Existing hospital relationships or a referral network are strongly preferred.

Responsibilities

• Develop and maintain referral relationships with hospitals, case managers, discharge planners, and healthcare providers.
• Increase patient admissions and overall SNF census growth.
• Conduct outside marketing visits throughout the assigned territory.
• Educate referral sources on facility services, clinical capabilities, and the admissions process.
• Coordinate closely with admissions and leadership teams.
• Track referral activity and maintain strong follow-up communication.
• Represent the facility professionally within the local healthcare community.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed