Hospice Community Liaison
About The Position
Sequoia Hospice of the East Bay is seeking a Hospice Community Liaison to build relationships with referral sources, increase awareness of hospice services, and support growth through strategic outreach and education. The position serves Contra Costa County, California, and is paid $80,000–$130,000 per year plus an incentive structure. The liaison represents Sequoia Hospice in the community, develops marketing strategies with the Executive Director, and helps identify opportunities to expand and improve services. The employer is identified as The Pennant Group, Inc.; its operating subsidiaries independently provide healthcare and senior living services.
Requirements
- At least 3 years of healthcare marketing experience, preferably in hospice or home health.
- Proven ability to build relationships and market services effectively.
- Strong communication, negotiation, and public relations skills.
- Knowledge of healthcare business operations and payer systems.
- Self-motivated, organized, and adaptable, with a collaborative mindset.
- Valid driver’s license and reliable transportation.
Nice To Haves
- Bachelor’s degree in Marketing, Business Administration, or a related field preferred.
Responsibilities
- Develop and maintain relationships with physicians, discharge planners, case managers, social workers, and other healthcare professionals.
- Identify and engage potential hospice patients through regular visits to referral sources.
- Represent Sequoia Hospice at community events, health fairs, and civic functions.
- Conduct ongoing market assessments and develop strategic marketing plans to meet volume goals.
- Collaborate with the Executive Director to implement effective marketing strategies.
- Negotiate service contracts with managed care organizations, government agencies, and other payers.
- Monitor and enhance community and customer perceptions of Sequoia Hospice as a high-quality provider.
- Maintain current knowledge of industry trends, coverage criteria, and regulatory changes.
- Identify opportunities for service expansion and improvement, providing leadership in this area.
- Assist customers in accessing community resources when services fall outside the scope of hospice.
- Track and report on the cost-effectiveness of marketing efforts.
Benefits
- Incentive structure
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
