Hospice Community Liaison

Sequoia Home Health•Concord, CA

12d•$80,000 - $130,000

About The Position

Sequoia Hospice of the East Bay is seeking a dynamic and experienced Hospice Community Liaison to build relationships with referral sources, increase awareness of hospice services, and support organizational growth through strategic outreach and education. The role serves Contra Costa County, California, and involves representing the hospice in the community, developing marketing strategies, and helping customers access community resources when needs fall outside hospice services. The position works collaboratively with the Executive Director and other healthcare professionals to promote Sequoia Hospice as a high-quality provider. The listed pay range is $80,000–$130,000 per year, plus an incentive structure. The role is full-time.

Requirements

At least 3 years of healthcare marketing experience, preferably in hospice or home health.
Proven ability to build relationships and market services effectively.
Strong communication, negotiation, and public relations skills.
Knowledge of healthcare business operations and payer systems.
Self-motivated, organized, and adaptable, with a collaborative mindset.
Valid driver’s license and reliable transportation.

Nice To Haves

Bachelor’s degree in Marketing, Business Administration, or a related field preferred.
Healthcare marketing experience in hospice or home health is preferred.

Responsibilities

Develop and maintain relationships with physicians, discharge planners, case managers, social workers, and other healthcare professionals.
Identify and engage potential hospice patients through regular visits to referral sources.
Represent Sequoia Hospice at community events, health fairs, and civic functions.
Conduct ongoing market assessments and develop strategic marketing plans to meet volume goals.
Collaborate with the Executive Director to implement effective marketing strategies.
Negotiate service contracts with managed care organizations, government agencies, and other payers.
Monitor and enhance community and customer perceptions of Sequoia Hospice as a high-quality provider.
Maintain up-to-date knowledge of industry trends, coverage criteria, and regulatory changes.
Identify opportunities for service expansion and improvement, providing leadership in these efforts.
Assist customers in accessing community resources when services fall outside the scope of hospice.
Track and report on the cost-effectiveness of marketing efforts.